The Taiwanese bicycle industry showcases cutting-edge developments and sustainability initiatives on the world stage at Eurobike in Frankfurt
Frankfurt, July 4, 2024 – At Eurobike, leading Taiwanese bicycle manufacturers presented their latest innovations and provided valuable market insights. The event, hosted by the International Trade Administration of Taiwan (TITA) and the Taiwan External Trade Development Council (TAITRA), emphasized the industry's commitment to net-zero emissions and the development of sustainable future concepts for the bicycle industry. Experts from the Taiwan Bicycle Association (TBA), the Bicycling Alliance for Sustainability (BAS), and the Cycling & Health Tech Industry R&D Center (CHC) gathered for the first time at Eurobike to share insights into the Taiwanese bicycle industry's sustainable development strategies and innovative R&D trends. Visitors can explore the latest industry trends from Taiwan during the Eurobike trade fair from July 3 to 7, 2024, in Frankfurt.
At the press conference on the opening day of the world's largest bicycle trade fair, five prominent companies presented their latest developments under the theme "Cycling Ahead For a Greener World." These companies were recipients of the Taiwan Excellence Award, known for recognizing high quality and innovative design. The product presentations emphasized sustainability, reflecting a broader industry shift towards green manufacturing and adherence to ESG principles. Prof. Dr. Jhy-Wey Shieh, representative of the Taipei Representative Office in Germany, underscored Taiwan's significant position in the bicycle industry and its commitment to becoming a key partner for buyers in the EU and globally.
Innovating for Sustainability and Global Partnerships
Taiwan's bicycle industry operates through a Synergy Triangular Partnership, involving three major sectors that collectively enhance the industry's innovation and sustainability. The Taiwan Bicycle Association (TBA) functions as an industrial exchange platform and a foundation for the growth and development of Taiwanese bicycle enterprises. The Cycling & Health Tech Industry R&D Center (CHC) focuses on improving R&D capabilities and competitiveness, with projects like designing bicycles for the disabled and eCargo bikes that cater to new lifestyle needs. The Bicycling Alliance for Sustainability (BAS), the world's first collaboration between the bicycle industry and government to propose an international net-zero carbon initiative, has united 80 companies and supported enterprises like GIANT, MERIDA, and VP in their carbon reduction efforts. By nurturing a green ecosystem, Taiwan's bicycle industry aims to collaborate with international partners to advance towards a sustainable future.
Innovative Product Launches
Acer's ebii AI-driven Smart Bike: Acer has expanded its portfolio to include urban mobility with the innovative ebii smart bike. By integrating AI, the ebii enhances environmentally conscious urban commuting. "The ebii adapts to the rider's style and preferences, enabling a personalized ride that could revolutionize cycling," explained Jake Tsai, E-Mobility Director of Acer.
Uniwill Technology's WhiizU App: Uniwill Technology has developed WhiizU, a virtual indoor cycling training app that combines cycling and gaming, offering a comprehensive training platform and an eSports arena for cyclists worldwide. WhiizU is also the partner of this year's official EUROBIKE virtual competition, the "EUROBIKE Champion - Virtual Hero." Jason Hsu, Business Development Manager at Uniwill Technology, detailed these features in his presentation.
KMC's Sustainable Products: Adrian Bombado, Manager at KMC, highlighted the company's new products including KMC Go WAX chain, REACT cassettes and E Bike Chainrings as well as sustainability initiatives. "KMC specializes in ultra-light, high-strength chains and professional drive technology that improves energy transmission and sustainability through environmentally friendly materials," said Bombado.
Kenda's Eco-Friendly Tires: Hubert Hager, Marketing Manager of Kenda, spoke about the company's commitment to sustainable development and social responsibility since 1962, using advanced ecological technologies in tire production. He introduced the DH Downhill Bike Tire featuring an anti-cut material, enhanced air retention, and maintained lightweight design, offering excellent speed and stability for downhill biking.
Tektro's High-Quality Components: With over 35 years of experience, Tektro manufactures professional, safe, and innovative bicycle components. "I am happy to show you our first wireless electronic group set in cooperation with Classified, and the E.A.S.I. series together in collaboration with Bosch", emphasized Louis Tsai, Product Manager of Tektro.
Eurobike 2024 takes place from Wednesday, July 3 to Sunday, July 7 at Messe Frankfurt.