SHERIDAN, WYOMING – Jan. 15, 2025 – AL-KO Vehicle Technology is further strengthening its commitment to customer service with the opening of a new customer and training center in the United Kingdom in March 2025. This expansion brings the company’s total number of European customer centers to nine, demonstrating its dedication to providing comprehensive aftermarket support across the continent.
Strategic Expansion to Enhance Customer Service
"With the new customer center, we are expanding our service offering for the UK," says Guido Kovermann, Senior Vice President Sales Leisure at AL-KO Vehicle Technology Group. "The new location fits perfectly with our ambitious plans to expand our aftermarket business across Europe to be even closer to our customers. AL-KO already offers its after-sales services in customer centers in Sweden, Austria, Italy, France and Benelux, as well as at three locations in Germany."
This strategic move aligns with AL-KO's focus on delivering exceptional customer experiences and reinforces its position as a leading provider of high-quality vehicle technology solutions. The UK center will serve as a central hub for customers seeking expert advice, repairs, and installations, further enhancing AL-KO's reputation for outstanding service and support.
Convenient Location and Comprehensive Services
The new facility is strategically located in Southam, Warwickshire, adjacent to AL-KO's existing production site. This proximity allows for seamless integration and operational efficiency, ultimately benefiting customers through streamlined processes and enhanced service delivery.
"The location is in Southam/Warwickshire, right next to our production facility," explains Adam Betteridge, Sales Manager Aftermarket UK. "Thanks to the close cooperation, we can benefit from this synergy and reduce our administrative burden. This gives us more time to look after our customers even more intensively and to expand our range of services. With a fully equipped workshop, an informative showroom and a comfortable lounge area, AL-KO UK is truly putting its customers first."
Investing in State-of-the-Art Facilities and Training
AL-KO Vehicle Technology has made significant investments to ensure the new customer center is equipped to meet the evolving needs of its customers. The facility will offer a comprehensive range of services, including repairs, consultations, accessory installations, and a dedicated training facility for its growing dealer network.
"We are committed to providing our customers with the highest level of service and support," adds Kovermann. "This new customer center represents a significant investment in our UK operations and underscores our dedication to exceeding customer expectations."
The center will feature a fully equipped workshop with the latest tools and technology, enabling skilled technicians to perform a wide range of repairs and maintenance tasks. A dedicated showroom will showcase AL-KO's extensive product portfolio, allowing customers to experience the quality and innovation firsthand. Additionally, a comfortable lounge area will provide a welcoming space for customers to relax and interact with AL-KO staff.
Comprehensive Product Offerings and Training Academy
The customer center will offer sales and installation of products from the AL-KO, E&P, CBE and SAWIKO brands, including:
- Towbars
- Bicycle and motorcycle carriers
- Leveling systems
- Air suspensions
- Maneuvering systems
- Anti-sway systems
- Solar cells
Furthermore, a brand-new training academy will provide certified product and service training for dealers and service technicians, ensuring they are equipped with the knowledge and expertise to effectively support AL-KO's products.
Commitment to Customer-Centric Solutions
AL-KO Vehicle Technology's new UK customer center represents a significant step forward in the company's commitment to providing exceptional customer service and comprehensive aftermarket support. By investing in state-of-the-art facilities, expanding its service offerings, and strengthening its training programs, AL-KO is well-positioned to continue its growth and success in the UK market .