SHERIDAN, WYOMING – July 13, 2025 – Fans of Laika and travel enthusiasts alike can now bring home a touch of Tuscany with the launch of Laika’s brand-new merchandising collection, now available on Shopify. This stylish range offers consumers the chance to experience the brand’s essence of elegance, practicality, and comfort in everyday moments.
A lifestyle rooted in travel and Tuscan charm
Laika’s latest collection beautifully captures the spirit of the road while honoring its Italian roots. Drawing inspiration from the soft hues of the Tuscan landscape, the range was designed with premium quality and modern aesthetics in mind. The new line of merchandise is perfect for those who appreciate refined design and love to travel in style.
Each item reflects Laika’s signature blend of sophistication and authenticity, echoing the brand’s six-decade legacy of creating travel experiences that feel like home. Whether you're heading out on a weekend getaway or simply enjoying a quiet morning coffee, this collection brings elegance along for the ride.
Stylish, practical, and perfect for on-the-go living
The Laika merchandising range includes thoughtfully designed items to suit every traveler’s needs, such as:
- A refined set of Laika-branded cups
- A cheerful and durable collar for dogs
- A soft, cozy blanket for relaxing on the road
- A convenient picnic basket for outdoor adventures
- And much more
With every detail crafted to embody the Laika lifestyle, these products bring both beauty and functionality into the daily lives of travel lovers.
Available now on Shopify
As of today, the full Laika merchandising collection is available online through Shopify at https://shop.laika.it. It’s a unique opportunity to explore and own exclusive items that reflect the brand’s devotion to travel, design, and high-quality craftsmanship.
The collection is more than just merchandise — it’s an invitation to carry a piece of the Laika story with you wherever your journey leads.
Celebrating 61 years of travel excellence
Laika has been synonymous with innovation and passion for travel since its founding in 1964 by Giovanbattista Moscardini. Inspired by the pioneering spirit of space exploration, Moscardini named the company after the first dog in space and launched what would become a trailblazer in the motorhome industry. Today, Laika is part of the Erwin Hymer Group, a leader in recreational vehicles and travel solutions.
“Laika, with you on your travels since 1964.”
To discover the collection and experience the spirit of Tuscan adventure in every product, visit https://shop.laika.it.