SHERIDAN, WYOMING – August 26, 2024 – Rapido, a leading European manufacturer of recreational vehicles,celebrates six decades of crafting exceptional motorhomes and caravans that embody the spirit of adventure. From its humble beginnings as a family-owned business to its current status as a major European group, Rapido's journey is a testament to its unwavering commitment to quality, innovation, and the pursuit of the perfect travel experience.
From a Folding Caravan to a Global Brand
Rapido's story began in 1961 when Constant Rousseau, driven by a desire for comfortable and convenient travel,invented a folding canvas caravan for his own vacation. This ingenious creation, which doubled as a trailer during the off-season, marked the birth of Rapido. The folding caravan's popularity soared, with half of the 35,000 units produced being sold abroad.
In 1976, Pierre Rousseau joined his father in the family business and set his sights on the burgeoning motorhome market. The company's first motorhome, the Randonneur 410, rolled off the production line in 1983. Following his father's passing, Pierre took the helm in 1985 and spearheaded Rapido's expansion into a full-fledged motorhome manufacturer. The company's innovative designs and commitment to quality quickly earned it a reputation as a leader in the industry.
A Family Legacy of Passion and Craftsmanship
In 2014, the third generation of the Rousseau family, Nicolas Rousseau, joined the company, bringing fresh perspectives and a continued passion for the product. Today, as CEO of the Rapido Group, Nicolas leads the company's ongoing pursuit of excellence and innovation.
Despite its international reach, with nearly half of its production exported, Rapido remains a family-owned business at heart. The company's dedication to craftsmanship and attention to detail are evident in every vehicle it produces.
A European Powerhouse with a Global Presence
Rapido has evolved from a French quality brand into a major European group in the luxury motorhome market. The company's success is built on its unwavering commitment to quality, its expansion into various segments of the leisure vehicle industry, and its strategic acquisitions of renowned brands like Esterel, Rapidhome, Fleurette, Itineo,Campereve, Westfalia, Dreamer, Giottiline, Stylevan, Wildax, and Roadtrek.
A Future Fueled by Innovation and Adventure
As Rapido celebrates its 60th anniversary, the company looks to the future with a renewed sense of purpose. With a focus on innovation, sustainability, and customer satisfaction, Rapido is poised to continue its legacy of crafting exceptional recreational vehicles that enable unforgettable travel experiences.
About Rapido
Rapido is a leading European manufacturer of motorhomes and caravans, known for its commitment to quality,innovation, and customer satisfaction. The company's diverse portfolio of brands caters to a wide range of travel styles and preferences, ensuring that every adventurer can find the perfect vehicle to explore the world in comfort and style.