SHERIDAN, WYOMING – May 12, 2025 – Get ready to ride the wave of nostalgia and future-forward fun as Fiat teams up with global music legend Shaggy to celebrate the 30th anniversary of his timeless hit “Boombastic.” In a bold, colorful mash-up of music and motoring, the Fiat Grande Panda and Shaggy take center stage in a vibrant new music video and ad campaign that’s as fun-loving and joyful as the song itself.
A Hit Reborn: “Boombastic (Fantastic)” Gets a Fiat Remix
To mark three decades of “Boombastic,” Shaggy has recorded a brand-new version of the chart-topping track, titled “Boombastic (Fantastic),” set for global release on May 9 via Universal Music. The video, directed by the legendary Joseph Kahn, features the all-new Fiat Grande Panda, showing off its sleek design and spirited personality in true pop-culture style.
This collaboration isn't just a celebration of a musical milestone—it’s the heartbeat of Fiat’s fresh ad campaign, showcasing the Panda’s 45th anniversary and the launch of a whole new era. With a theme that shouts “Life is Pandastic,” the campaign channels the groove of the ’80s with a modern twist, merging heritage and innovation in one stylish package.
Why the Grande Panda Is the New Everyday Hero
The Fiat Grande Panda is more than just a tribute to a classic. It’s built for today’s urban families who want practicality without sacrificing flair. This compact crossover is filled with personality and packed with consumer-friendly features that make everyday drives anything but ordinary.
Here’s what makes the Grande Panda truly “Pandastic”:
- Spacious and clever: Despite its compact 3.99-meter length, it boasts best-in-class shoulder room for a comfortable ride.
- Stylish and sustainable: Italian design meets eco-conscious materials like a bamboo-inspired dashboard.
- Smooth and smart: Enjoy effortless driving with a dual-clutch automatic transmission and a retractable spiral charging cable that’s both functional and futuristic.
- Playful aesthetics: Pixel-themed elements on the grille and headlights add character, while vibrant color options make every drive feel like a celebration.
Fiat has created a vehicle that not only turns heads but also turns the mundane into the magical—perfect for those looking to embrace mobility with joy and personality.
Pop Culture Meets Italian Innovation
Olivier Francois, FIAT CEO and Stellantis Global CMO, shared his excitement about the campaign:
“Celebrating the 30th anniversary of the hit song 'Boombastic', FIAT felt it was the perfect time to revisit the classic and make it more appealing to Gen-X. The result is ‘Pandastic', an uplifting example of disruptive marketing and a meaningful association: a global hit for a global car, and an iconic soundtrack marking the return of the iconic shapes of an 80s classic.”
For Shaggy, the partnership was a natural fit:
"Teaming up with FIAT to celebrate the 30th anniversary of ‘Boombastic’ is an exciting partnership. Just like the song, FIAT has a legacy of bold style and unforgettable impact. Together, we're marking this milestone with the same energy and creativity that made ‘Boombastic’ a global hit."
Available Now – And It’s Pure “Pandastic”
The Fiat Grande Panda is more than just a car—it’s a cultural statement wrapped in a fun, forward-thinking design. It’s available globally and ready to bring a dose of playfulness and practicality to your daily life. Whether you’re commuting, cruising, or carting around the kids, this family mover transforms the ordinary into the extraordinary.
So if you’re ready to experience life on a more joyful frequency, jump into the groove and discover how the Grande Panda is making every journey “Pandastic.”
Learn more at fiat.com