SHERIDAN, WYOMING – August 8, 2025 – For drivers who rack up the miles and refuse to compromise on comfort, Goodyear’s latest launch could be the upgrade worth circling on your calendar. The new Assurance MaxLife 2, now available in the USA and Canada, promises not just all-season capability but the brand’s longest tread life yet — backed by an impressive 85,000-mile (140,000 km) warranty.
With an audience ranging from daily commuters to road trip lovers, Goodyear is positioning this tire as the dependable choice for years of driving without second-guessing performance.
Longer life, smoother rides
Designed for sedans, hybrids, and luxury SUVs, the Assurance MaxLife 2 isn’t just another premium tire — it’s a direct response to what modern drivers are asking for: longevity, safety, and comfort rolled into one. Available in 58 different sizes, it fits popular models including the BMW X5, Mercedes GLE, Toyota Camry, Honda Accord, Ford Explorer, and Toyota RAV4.
Its secret? Goodyear’s TredLife technology, combining an advanced tread compound and optimized pattern to stretch the life of the tire while maintaining dependable all-season grip. Whether navigating summer downpours or winter drizzle, four deep grooves and zigzag sipes keep traction in check, while a built-in wear gauge makes it easy to monitor tread depth without guesswork.
Confidence in every season
All-season tires are the multitaskers of the automotive world — and the Assurance MaxLife 2 takes this versatility seriously. The design aims to deliver:
- Extended tread life for fewer replacements over time.
- Reliable wet and dry grip thanks to deep channels and bite edges.
- Quieter, smoother rides for daily comfort.
As Ryan Waldron, president of Goodyear Americas, puts it: “The Goodyear Assurance MaxLife 2 is a direct response to what today’s drivers are asking for when it comes to their tires. We’re proud to bring a tire to the market that will not only meet consumer expectations but exceed them, with an impressive tread life and performance that drivers can count on.”
Why this matters for everyday drivers
Replacing tires is one of those necessary but often costly parts of car ownership. With the MaxLife 2’s extended tread life, the potential savings — both in money and hassle — are significant. Drivers who keep their vehicles for years or regularly clock high mileage stand to benefit most. And with a warranty that covers enough miles to circle the Earth more than five times, there’s peace of mind built right in.
Editorial extra: How it stacks up against typical all-season tires
- Average premium all-season tire warranty: 60,000–70,000 miles
- Assurance MaxLife 2 warranty: 85,000 miles
- Average price range: Similar to other top-tier tires, but longer life means better value over time.
- Extra feature advantage: Built-in wear gauge for easy self-checks, reducing the risk of driving on unsafe tread.
Real-world takeaway
Whether you’re cruising across state lines or shuttling kids to school, the MaxLife 2’s blend of endurance, safety, and comfort could mean fewer pit stops for tire changes — and more time enjoying the journey.
For more details, visit www.goodyear.com.