SHERIDAN, WYOMING – April 22, 2025 - Trailblazing TikTok Car Configurator Garners Industry Recognition
Kia America has been awarded the “Best Social Campaign” honor by MediaPost for its pioneering “Kia TikTok Creator Car Configurator.” Launched in December 2024, the campaign introduced a first-of-its-kind vehicle customization experience exclusively on TikTok, highlighting the all-new Kia K4 compact sedan.
Bringing Vehicle Configuration to the Social Media Generation
Interactive and user-friendly design meets viral content
Kia’s approach represented a bold reimagining of digital vehicle shopping. The configurator guides users through Kia K4 trim levels and customization options—both interior and exterior—via TikTok’s familiar short-form video format. The campaign was made even more engaging through Kia’s partnership with eight popular TikTok creators, who crafted a series of dynamic videos showcasing the car’s most desirable features.
“The allnew Kia K4 is a dynamic vehicle that warranted an equally dynamic online experience unlike any other, and we are honored that the ‘Kia TikTok Car Configurator’ was named ‘Best Social Campaign’ by MediaPost in such a highly competitive category,” said Megan Gillam, director, marketing operations, Kia America. “In an everchanging world, the ‘Kia TikTok Creator Car Configurator’ offered a new way to connect with consumers on one of the most popular online platforms and sales of the Kia K4 have risen each month since its debut.”
Recognition at a Premier Industry Event
Highlighting innovation during the New York International Auto Show
MediaPost’s 10th Annual “Best in Automotive” marketing awards, held on April 16 at the Jacob Javits Convention Center during the New York International Auto Show, celebrated excellence across the automotive marketing landscape. Categories ranged from “Automotive Agency of the Year” to “Best Integrated Campaign” and “Best Electric Vehicle Campaign.”
A distinguished jury, including Tanya Gazdik (Marketing: Automotive, MediaPost), Ian Beavis (AMCI Global), and Scotty Reiss (A Girl’s Guide to Cars), evaluated entries across all categories. Additional panelists included industry experts such as Elgie Bright (Northwood University), Noah Mallin (IMGN Media), Luis Miguel Messianu (MEL), and Omar Rana (OmarDrives).
Elevating the K4 and Kia's Digital Brand Identity
Connecting with consumers through creativity and convenience
The award-winning campaign reflects Kia America’s commitment to pushing boundaries in digital engagement and marketing innovation. The use of TikTok—a platform widely embraced by younger audiences—underscores Kia’s strategy to remain relevant and forward-thinking in an evolving digital landscape.
About Kia America
Innovation rooted in quality, sustainability, and U.S. assembly
Headquartered in Irvine, California, Kia America consistently ranks high in automotive quality surveys and is recognized among TIME’s World’s Most Sustainable Companies of 2024. As the "Official Automotive Partner" of the NBA and WNBA, Kia continues to offer a robust lineup of gasoline, hybrid, plug-in hybrid, and electric vehicles. Many of these models, including select trims of the EV6, EV9, Sportage, Sorento, and Telluride, are proudly assembled in the United States.
To learn more about Kia America or explore the award-winning K4 configurator, visit www.kiamedia.com.