SHERIDAN, WYOMING – Jan. 16, 2025 – Renault has announced its second consecutive year of sales growth, with 1,577,351 vehicles sold globally in 2024, representing a 1.8% increase. This positive trend is attributed to the successful implementation of the Renaulution plan, a strategic initiative focused on electrification, innovation, and customer satisfaction.
Electrified Vehicles Drive Growth in Europe
Renault's commitment to electrification is evident in the 20% rise in sales of electrified vehicles in Europe. This includes a 30% increase in full-hybrid vehicle sales, positioning Renault as the second-largest player in the European full-hybrid market. Sales of electric vehicles (passenger cars and light commercial vehicles) also saw a 9% increase.
Renault 5 E-Tech Electric: A Winning Formula
The Renault 5 E-Tech Electric, recently crowned Car of the Year 2025, has made a significant impact in its initial markets. Notably, it has become the best-selling B-segment electric city car in France within just two months of its launch. This success underscores the effectiveness of Renault's electric vehicle strategy.
Focus on Sales Quality and Customer Satisfaction
Renault has prioritized sales quality, with a significant portion of sales attributed to retail customers in Europe. This emphasis on customer relationships is further demonstrated by the brand's commitment to providing a diverse range of vehicles to meet varying needs and preferences.
International Expansion and Market Diversification
The Renault International Game Plan has also contributed to the brand's growth, with sales increasing by 10% in Brazil, 81% in South Korea, and 7% in Morocco. These results highlight Renault's successful expansion into new and emerging markets.
CEO Statement
Fabrice Cambolive, CEO of Renault brand, commented on the company's performance:
"Renault's growth in 2024 was driven by product and technology choices made as part of the Renaulution and implemented consistently over the past four years. Our product offensive, based on the best of electric and hybrid technology, is proving a success, and Renault 5 E-Tech electric has just won Car of the Year. We have not compromised on our value strategy. Sales quality is central to a policy that is fully shared by our dealer network, who I would like to thank. The brand has now achieved the right balance, between retail and business customers and hybrid and electric vehicles. It has also developed a robust international plan to pursue its ambitions outside Europe. This makes us agile and able to seize opportunities, while also protecting prices and residual values."
Product Offensive and Market Performance
Renault's product offensive, which included the launch of eight new models and one restyled model in 2024, has played a crucial role in its sales growth. In Europe, the brand grew at twice the rate of the overall market, driven by strong performances in key markets such as the United Kingdom, Spain, Italy, and France.
Technological Innovation
Renault's commitment to technological innovation is evident in features such as the openR link multimedia system with Google built-in, the Solarbay panoramic roof, and the 4CONTROL four-wheel steering system. These technologies enhance the driving experience and provide customers with advanced functionalities.
Sales Quality and Market Segmentation
Renault's focus on sales quality is reflected in the high proportion of retail sales and the increase in residual values. The brand has also seen significant growth in the SUV C and D segments, which now account for a substantial portion of its sales in Europe.
Balanced Approach and Future Outlook
Renault's balanced strategy, combining electrification, innovation, and sales quality, has enabled the brand to consolidate its position in the market. The company is well-positioned for continued growth in 2025, with plans for new launches in Europe and further expansion into international markets.