SHERIDAN, WYOMING – April 8, 2025 - A new advertising saga from Europe’s leading used car brand is turning heads and changing minds.
SPOTICAR, the pre-owned vehicle brand of Stellantis, has launched a bold, cinematic campaign that flips the script on used car buying. Titled “Don’t be brave, be smart,” the campaign encourages consumers to prioritize trust and reassurance over risk and boldness when purchasing a used vehicle. With an ambitious international rollout and a creative approach inspired by movie genres, SPOTICAR is reinforcing its mission: to make buying a used car smart, simple, and worry-free.
Cinematic storytelling redefines the used car experience
The “Don’t be brave, be smart” saga is more than just a series of ads—it’s a full-blown narrative experience. Developed for all screens, from cinema to smartphones, this campaign revisits classic movie tropes to make a compelling point: when it comes to buying a used car, courage isn’t what you need—confidence is.
“This saga embodies the unique spirit of the SPOTICAR — a leader that continuously innovates to earn customer trust and recommendations. Visually striking, this campaign grabs attention and generates goodwill while effectively showcasing the reasons to choose SPOTICAR,” says James Weston, Senior Vice President of Stellantis’ Pre-Owned Vehicle Business Unit.
With titles like "The Tomb," "Viking," and the upcoming "Haunted House," the films humorously contrast high-stakes fictional adventures with the calm assurance of buying from SPOTICAR. Through these stories, the brand brings one message to life: with certified guarantees and 24/7 support, buying a pre-owned car doesn’t have to feel like an epic quest.
Trust replaces fear: SPOTICAR’s promise to customers
Consumers often associate used cars with uncertainty—whether it's the vehicle’s history, condition, or lack of warranty. SPOTICAR tackles these concerns head-on. With up to 24 months of warranty, round-the-clock assistance, and over 100 systematic vehicle checks, customers are equipped with peace of mind before hitting the road.
“From day one, we aimed to create a saga that speaks to the full diversity of our customers — from first-time drivers to families upgrading their car, in France and around the world. Our guiding principle was simple: build trust. Our motto was clear: If you smile, you remember,” says Alexandre Fils, Global Marketing Director of SPOTICAR.
This focus on transparency, backed by a certified network of over 3,000 dealerships across Europe, ensures that every car meets high standards. That’s the SPOTICAR difference: no fear, just facts.
“Used Cars, Reinvented”: A new tagline, a new era
With the debut of this campaign, SPOTICAR also unveils its refreshed brand signature: “Used Cars, Reinvented.” This new slogan signals a shift in how the brand communicates its value—modern, reliable, and digital-first. Whether through their robust online platform, which attracted 36 million users in 2024, or their hands-on local dealership presence, SPOTICAR is changing the used car game.
Global expansion begins with France and Italy
The campaign officially launched on April 6 in France and Italy, with films already live online and on major screens. The next chapter arrives this Halloween with “Haunted House,” a horror-tinged installment sure to leave a memorable impression.
Watch the campaign films:
- The Tomb: Watch here
- Viking: Watch here
SPOTICAR’s new era puts smart choices in the driver’s seat
As Europe’s leading used car brand, SPOTICAR is taking a fresh, creative leap with a campaign that does more than advertise—it empowers. Through strong storytelling, broad accessibility, and unwavering commitment to quality, the brand reminds drivers everywhere: when it comes to buying used, bravery is overrated. Trust is what really drives you forward.
Ready to experience used cars, reinvented? Visit spoticar.com to find your next smart purchase today.