SHERIDAN, WYOMING – March 4, 2025 – Shell Lubricants today launched their newly upgraded full-synthetic lubricant, Shell Advance Ultra with API SP, the premium motorcycle and scooter oil trusted by riders worldwide, at the 2025 MotoGP in Thailand.
Premium Performance and Innovation
The only premium motorcycle engine oil used and recommended by Ducati Corse, Shell Advance Ultra retains horsepower at different speeds up to 20,000km1, enabling riders to get 11.5 metres ahead when accelerating from 0-100km/hr2. It offers longer engine life with up to 79% less evaporation3, and improved fuel economy of 5km further per litre of fuel4.
Beyond Shell Advance Ultra, the latest API SP specification is also available on the benefit-led range of products that include Shell Advance Power, FuelSave, Long Ride, City, City Scooter and FuelSave Scooter. Shell Advance full-synthetic products are the first and only motorcycle and scooter oil made with Shell’s PurePlus Technology, a revolution in motor oil that delivers a 99.5% pure4 base oil from natural gas, with virtually none of the impurities found in crude oil. Now meeting the 2024 API SP standard, Shell Advance’s premium range of lubricants is designed to deliver improved power and performance, allowing bikers and scooters around the world to Ride On with confidence.
Brand Campaign and Partnership
Shell celebrates this milestone alongside the unveiling of Shell Advance’s new brand campaign – ’It’s not just oil, it’s crazy good oil’, where Shell Advance inspires riders to pursue one’s own path with inner strength and passion to embrace the open road and boldly be themselves. Shell Advance’s latest campaign will feature Ducati Corse riders to celebrate over 25 years of technical partnership.
In bringing the partnership to life, Shell hosted various Industry Opinion Leaders to offer a firsthand experience of the new Shell Advance premium lubricants and Shell’s commitment to riding-innovation in motorcycle oil at the first MotoGP race of the 2025 season. MotoGP is the ultimate testbed for Shell Advance technology, providing Shell and Ducati valuable insights into product performance. Ducati not only uses Shell products on the track, but also choose Shell Advance Ultra as the first fill for every Ducati road bike that leaves its factory in Bologna, Italy.
Executive Statements
Jason Wong, Global Executive Vice President of Shell Lubricants, said, “The two-wheeler population continues to grow, and we see a trend of accelerated demand for premium lubricants. As the number 1 lubricants supplier for the past 18 years, Shell continues to push the boundaries to excel and deliver quality solutions to customers. Now with our strongest-ever claims on the Shell Advance API SP-ready formulations, we want to demonstrate our commitment to innovation and give our customers the inner strength and passion to ride on with confidence.”
Mauro Grassilli, Ducati Corse Sporting Director of Ducati Corse, said, “The Ducati Lenovo team, powered by Shell Advance, had an amazing MotoGP season in 2024 winning 13 MotoGP races, a record number of 24 podium finishes and five consecutive Constructor Championship titles for the first time in history. As we celebrate over 25 years of technical partnership with Shell Advance, we are pleased to be working alongside Shell Advance to push technological innovation, and to feature our Ducati Corse riders in the new Shell Advance Ride On campaign. We are looking forward to leveraging our strong collaboration to make the 2025 season an even more successful one”, said.
Global Rollout and Specifications
Shell Advance Ultra with API SP also meets the latest JASO MA2 and MB specifications for motorcycles and scooters respectively. The products were first introduced in China in December 2023 making Shell Advance one of the first MCO brands to launch API SP, and will be rolled out in the coming months in the full range of Shell Advance full-synthetic lubricants across markets around the globe, to give customers the opportunity to experience the superior quality and performance of Shell Advance premium products. The new Shell Advance Ride On campaign will be launched in markets from April 2025.
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