SHERIDAN, WYOMING – Dec. 10, 2024 – Shell Helix Ultra, the leading motor oil brand trusted by drivers worldwide, is set to revolutionize engine performance with its latest innovation. As one of the first oils to meet the advanced 2025 API SQ standard, Shell Helix Ultra is engineered to unlock maximum power and provide unparalleled protection for modern, high-performance engines.
Unleashing the Full Potential of Your Engine
Shell Helix Ultra's newest products are formulated to deliver 100% engine power retention, even after extended periods of high-performance driving. This groundbreaking achievement ensures that drivers can experience the full potential of their engines, enjoying enhanced responsiveness and power delivery.
"Shell Helix Ultra is the #1 brand in the passenger car lubricants market globally," said Jason Wong, Global Executive Vice President of Shell Lubricants. "Now, we’re raising the bar further with our new products ready to meet the 2025 API SQ Standard. This milestone demonstrates our commitment to innovation and technology leadership, helping drivers unleash more power from their engines and achieve better fuel efficiency."
Superior Protection for Demanding Engines
In addition to maximizing power, Shell Helix Ultra provides superior protection against common engine challenges, such as Low-Speed Pre-Ignition (LSPI) and the increased pressures and temperatures experienced in high-performance engines, particularly those with Turbocharged Gasoline Direct Injection (TGDI) technology.
Shell PurePlus Technology: The Foundation of Performance
At the heart of Shell Helix Ultra's performance lies Shell's exclusive PurePlus Technology. This revolutionary process creates a 99.5% pure base oil from natural gas, resulting in a motor oil with exceptional cleansing and protective properties. Shell Helix Ultra with PurePlus Technology delivers:
- Up to 1.8% increase in engine power
- Up to 3.4% improved engine responsiveness
- Up to 4% better fuel efficiency
Celebrating Innovation at the Abu Dhabi Grand Prix
Shell marked this milestone by hosting 100 global business partners from the Shell Helix Champions Club at the Abu Dhabi Formula 1 Grand Prix. This exclusive event showcased Shell's dedication to driving innovation in motor oil technology.
A Legacy of Partnership with Ferrari
Shell's commitment to performance is further exemplified by its long-standing partnership with Ferrari. Since the 1950s, Shell has been the preferred partner of Ferrari, driving innovation and excellence both on and off the track. Every Ferrari engine produced in Maranello, Italy, is filled with Shell Helix Ultra with PurePlus Technology, a testament to the oil's exceptional performance and protection capabilities.
Global Availability
Drivers worldwide can experience the ultimate power of the new Shell Helix Ultra starting March 31, 2025, when the products become available for global sales.
Shell Helix Ultra: The Ultimate Choice for Engine Performance
With its advanced formulation, superior protection, and commitment to innovation, Shell Helix Ultra is the ultimate choice for drivers seeking to unleash the full potential of their engines. Experience the power and performance of Shell Helix Ultra and elevate your driving experience to new heights.
Frequently Asked Questions
1. What is the API SQ standard?
The API SQ standard is the latest industry benchmark for motor oil performance, representing a significant advancement in engine protection and power delivery.
2. What are the key benefits of Shell Helix Ultra?
Shell Helix Ultra delivers maximum engine power, superior protection against LSPI and wear, improved engine responsiveness, and enhanced fuel efficiency.
3. What is Shell PurePlus Technology?
Shell PurePlus Technology is a revolutionary process that creates a 99.5% pure base oil from natural gas, resulting in a motor oil with exceptional performance characteristics.
4. When will the new Shell Helix Ultra with API SQ be available?
The new Shell Helix Ultra products meeting the 2025 API SQ standard will be available for global sales starting March 31, 2025.
5. Where can I learn more about Shell Helix Ultra?
You can find more information about Shell Helix Ultra on the official Shell website.