SHERIDAN, WYOMING – June 23, 2025 – Adventure motorcycling enthusiasts heading to this year’s Adventure Bike Rider (ABR) Festival in Warwickshire are in for a thrilling treat, as Dunlop returns with an expanded presence offering both cutting-edge tire innovations and a hands-on test ride experience.
Held on the stunning grounds of Ragley Hall from June 27 to 29, Europe’s largest adventure motorcycling event will feature a dedicated Dunlop exhibition stand, an upgraded on-site tire fitting service, and the popular Dunlop Test Ride Loop—giving festivalgoers more ways than ever to explore, ride, and upgrade their gear.
More Grip, More Convenience: On-Site Tire Fitting Returns
Riders looking to explore the ABR Festival’s 50 kilometers of off-road trails can do so with added confidence thanks to Dunlop’s comprehensive tire fitting service. In partnership with Holbeach Motorcycle Tyres (HMT), Dunlop will offer professional on-site installations of their top adventure models, including:
- Trailmax Raid – Ideal for 50/50 on/off-road performance
- Trailmax Meridian – Engineered for 90% on-road touring adventures
- Mutant – A crossover tire with excellent wet weather handling
Participants can pre-order their tires and have them installed directly at the event, eliminating the hassle of changing tires before or after the festival.
“We’re excited to return to Adventure Bike Rider Festival with an expanded presence and a stronger focus on supporting riders both on and off the trails. This year we’re offering a bigger on-site tire fitting service, giving riders the convenience of having their new adventure tires professionally fitted during the event,” said Peter Huckin, Dunlop Motorcycle Sales and Marketing Manager UK and Ireland.
“This service proved very popular last year, so we’re building on that success by reintroducing it this year and offering the option to have used tires shipped back home. We look forward to being part of an event that brings together so many passionate riders.”
Test Top Bikes on the Dunlop Test Ride Loop
One of the most anticipated features of this year’s event is the Dunlop Test Ride Loop, a five-kilometre trail course designed to showcase the performance of both bike and tire under real-world conditions.
As title sponsor, Dunlop ensures festivalgoers have access to:
- Test rides from every major bike manufacturer
- Bikes pre-equipped with Dunlop tires, including Yamaha adventure models and Suzuki V-Strom variants
- A course that mixes road and trail to evaluate performance across surfaces
“The Dunlop Test Ride Loop is a brilliant opportunity for riders to explore what a bike can really do when matched with the right tires. We want riders to experience the traction and feedback our products are built to provide. It’s a unique chance to try something new and test both bike and tire in real-world conditions,” Huckin added.
Showcasing Dunlop’s Full Adventure Lineup
Visitors to the Dunlop stand will get a close-up look at the brand’s most innovative adventure and off-road tires, including:
- D908RR and D952 – Rugged enduro favorites
- Geomax Trial TL01 – A sticky trials option for precision control
- Geomax EN91 – Designed for grip and versatility across changing terrain
With Dunlop’s expert team on hand, festivalgoers can get tailored advice on the best tire choices for their riding style—whether heading into the hills or commuting back to the city.
Get Ready for an Unforgettable Ride
Whether you're chasing thrills on the trail or planning your next touring adventure, Dunlop’s expanded offering at the ABR Festival promises to elevate every ride. From real-time tire swaps to adrenaline-fueled test loops, there’s never been a better time to discover what Dunlop tires can really do.
Learn more and pre-book your tire fitting at www.dunlopmotorcycle.eu