SHERIDAN, WYOMING – June 16, 2025 – Fans of vintage motoring and Italian road culture have something special to celebrate as Apollo Tyres has renewed its role as the official tire partner of the iconic 1000 Miglia rally through 2027, bringing its premium Vredestein brand into the spotlight for the event’s centenary.
The 1000 Miglia—often called “La corsa più bella del mondo,” or “the most beautiful race in the world”—returns this year with over 300 classic cars retracing the legendary 1,000-mile route from Brescia to Rome and back. Set to take place June 17–21, the rally offers more than just scenic drives; it’s a celebration of history, engineering, and the enduring allure of vintage automobiles.
Driving heritage on Italian roads
To qualify for participation in this exclusive rally, cars must have been built before December 31, 1957, and belong to a make that competed in the original editions of the 1000 Miglia between 1927 and 1957. The event is as much about culture as it is about competition, with drivers weaving through Italy’s breathtaking landscapes, architectural marvels, and vibrant towns.
Apollo Tyres’ continued involvement ensures that its Vredestein Classic range remains front and center among enthusiasts and collectors who prize authentic aesthetics and exceptional performance.
A legendary driver behind the wheel
Adding even more excitement to this year’s rally, former Formula 1 driver and three-time Grand Prix winner Giancarlo Fisichella will be competing behind the wheel of a Fiat 1100/103 TV Berlina. His vehicle will be equipped with Vredestein Sprint Classic tires—fitting for a man who has not only represented the brand since 2024 but has actively contributed to testing and developing tires like the Ultrac Pro.
Fisichella’s ongoing ambassadorship with Vredestein has also been extended until at least August 2026, further strengthening the bond between performance heritage and modern tire engineering.
A long-term commitment to classic excellence
Apollo Tyres’ agreement doesn’t stop with the 1000 Miglia. Vredestein tires will also be showcased at other prestigious events like the Coppa delle Alpi and the 1000 Miglia Experience Italy, reinforcing the brand’s deep-rooted connection to the world of classic motoring.
“Now in our eighth year, we are proud to extend our partnership with the 1000 Miglia – an event that celebrates automotive heritage like no other,” said Yves Pouliquen, vice president commercial EMEA at Apollo Tyres.
“Our Vredestein Classic range is engineered for connoisseurs who demand both style and performance, and there is no better stage to showcase this on than the world’s most beautiful race.”
Available for those who cherish the drive
The Vredestein Classic range is available through authorized retailers across Europe and online for car lovers seeking to combine timeless style with premium performance. Whether you're restoring a cherished classic or preparing for a historic rally, Vredestein tires offer a trusted companion for every mile of the journey.
To learn more about Vredestein and the 1000 Miglia partnership, visit https://www.vredestein.com.