SHERIDAN, WYOMING – May 14, 2025 – Sustainability just took a bold step forward for the commercial trucking world as Bridgestone Americas unveiled a groundbreaking demonstration tire made with 70% recycled and renewable materials—offering a promising solution for fleets aiming to reduce their environmental impact without sacrificing performance.
A Greener Road for Commercial Fleets
At the recent WasteExpo in Las Vegas, Bridgestone revealed its latest innovation: a commercial tire based on the popular M870 model, built with an impressive blend of 37% renewable and 33% recycled content. Designed specifically for waste and recycling fleets operating in tough urban environments, this tire is the first of its kind to earn the prestigious International Sustainability & Carbon Certification (ISCC) PLUS certification.
By integrating eco-conscious materials such as natural rubber, circular carbon black, and circular synthetic rubbers like butadiene and halo butyl rubber, Bridgestone is paving the way for a more sustainable future—without compromising on quality or reliability.
Smart Design Meets Environmental Responsibility
What sets this tire apart isn’t just the materials but how they’re managed. Bridgestone uses a mass balance approach to ensure that the proportion of sustainable inputs is verifiable throughout the production chain.
- The materials are mixed with traditional ones, creating a seamless and high-performing final product.
- Bridgestone maintains full traceability from start to finish, tracking the quantity of certified materials throughout the manufacturing process.
- A limited run of these eco-tires will be put to use on waste fleet vehicles later this month, marking a real-world test of innovation in action.
“The debut of this 70% recycled and renewable demonstration tire is not a glimpse into the future, but the reality of today,” said Steve Hoeft, president, commercial truck group, Bridgestone Americas. “With this tire, and the work done with our supply chain, we’ve created new opportunities with a proven product by meeting the rigorous standards set by the ISCC. This tire directly demonstrates how Bridgestone can help fleets achieve their sustainability goals now with expertly manufactured premium tires.”
Introducing the Drive-Over System: Tire Monitoring Made Easy
In addition to the tire launch, Bridgestone also showcased its new Drive-Over System, a cutting-edge solution designed to help fleets better manage tire maintenance. This in-yard technology features specially designed plates that automatically capture tread depth as vehicles drive over them.
Benefits of the Drive-Over System include:
- Instant detection of tread depth and early signs of irregular wear
- Reduced risk of premature tire removal or delayed maintenance
- Streamlined data collection for smarter decision-making and longer tire life
With this new system, fleet operators gain valuable insights that can help cut costs, extend tire longevity, and keep vehicles running safely and efficiently.
Where to Find It and What Comes Next
This eco-friendly tire and the Drive-Over System aren’t just concepts—they’re actionable advancements that fleets can start exploring today. While the demonstration tire is beginning with a limited rollout on waste collection fleets this month, it signals Bridgestone’s readiness to scale sustainable solutions across the broader commercial trucking industry.
Both products represent Bridgestone’s commitment to innovation that benefits businesses, drivers, and the planet alike.
The Road Ahead Looks Brighter—and Greener
As sustainability becomes more than just a buzzword, Bridgestone is proving that bold innovation can bring tangible, real-world benefits. From helping companies meet their eco-targets to ensuring safer, smarter fleet operations, this new tire and monitoring system are poised to make a lasting impact.
To learn more about Bridgestone’s sustainability journey and their new tire solutions, visit https://www.bridgestoneamericas.com.