SHERIDAN, WYOMING – June 23, 2025 – Fans of motorsport and aviation alike were treated to an unforgettable experience at this year’s 24 Hours of Le Mans, as the legendary Goodyear Blimp soared above Circuit de la Sarthe as part of its 100th anniversary tour.
A century after its first appearance, the Goodyear Blimp remains one of the most iconic sights in the skies, captivating generations with its presence at major sporting and cultural events. This year’s Le Mans race marked the sixth consecutive appearance of the airship at the world-renowned endurance event—adding a unique layer of excitement for fans on the ground and guests in the air.
A Century of Aerial Wonder
Goodyear’s journey with lighter-than-air aviation began in 1910, and the launch of its first blimp, Pilgrim, in 1925 marked the start of an enduring legacy. Today, four Zeppelin NT semi-rigid airships—three in the U.S. and one in Germany—carry forward the tradition of what has become one of the world’s most recognizable brand ambassadors.
As part of its centennial celebration, the Goodyear Blimp has already visited major events this year, including WEC races in Imola and Spa. The 24 Hours of Le Mans was a headline stop, showcasing Goodyear’s strong presence not only in the sky but also on the track.
A Unique View of Racing Action
The blimp offered VIP guests and invited spectators an exclusive aerial view of the race, elevating their experience to new heights—literally. While weather conditions always play a role, the schedule for Friday through Sunday was packed with planned flights to maximize fan enjoyment.
Sonia Leneveau, Marketing Director, Goodyear EMEA, shared the brand’s excitement about returning to Le Mans: “The Goodyear Blimp is a true icon that continues to bring joy to countless people at all sorts of events in North America and Europe. Since returning to the 24 Hours of Le Mans in 2020, it has offered an incredible viewing experience for those lucky enough to take flight, and a fascinating spectacle for any fans who manage to take their eyes off the thrilling on-track action. We’re excited to return to Le Mans as part of a special 100th anniversary tour this year.”
Goodyear’s Ground Presence as Strong as Ever
While the blimp soared overhead, Goodyear made a bold statement on the ground as well. As the exclusive tire supplier for both the LMGT3 and LMP2 categories, the brand’s racing technology was front and center throughout the endurance classic. This year’s event also celebrated the 45th anniversary of Goodyear Eagle, the company’s high-performance tire line that connects its racing heritage with everyday driving performance.
A Memorable Chapter in a Legendary Story
With its blend of nostalgia, innovation, and spectacle, the Goodyear Blimp’s appearance at Le Mans was a highlight for fans and a proud milestone for the brand. From breathtaking aerial views to championship-level tire performance, Goodyear made sure its centennial celebration was felt in every corner of the event.
Learn more at https://www.goodyear.eu