SHERIDAN, WYOMING – June 23, 2025 – Winter driving in the Nordic region is about to get a major upgrade. Goodyear has announced the expansion of its UltraGrip Ice 3 tire line, introducing 44 new sizes in 2025 to meet the growing demand for high-performance, non-studded winter tires.
More Size Options for Modern Vehicles
With this expansion, Goodyear's UltraGrip Ice 3 range will grow to an impressive 106 fitments, now covering wheel sizes from 15 to 22 inches. This includes 25 brand-new size offerings, making it easier for drivers of the latest vehicle models to find their perfect winter tire match.
Whether you drive a sleek sedan or a state-of-the-art electric vehicle like the Volkswagen ID.7, Volvo EX90, or Audi Q6 and SQ6 e-tron, you’ll find options tailored to your needs.
Winter-Ready Technology for Safer Roads
Goodyear has designed the UltraGrip Ice 3 with features specifically for the icy, snowy conditions common across the Nordics. The tire combines:
- Ice Grip technology for enhanced traction on slick surfaces
- Ice Handling+ for greater control, especially on heavier SUVs
- Snow Braking technology for quicker stops in challenging conditions
Its innovative compound remains flexible even at -30°C, staying 35% softer than its predecessor, the UltraGrip Ice 2, for better winter performance.
Enhanced Performance for Heavier and Electric Vehicles
With more EVs and SUVs hitting the road, Goodyear’s Ice Handling+ Technology increases the tire’s contact area by 20%, ensuring better handling and safety for these larger vehicles. This update reflects a growing need among Nordic drivers for tires that can match the power and weight of modern mobility.
A Tire Built for Harsh Nordic Conditions
Goodyear understands that Nordic winters aren’t just cold—they're brutal. The UltraGrip Ice 3 was built with these extremes in mind, helping drivers feel more confident and secure whether commuting to work or heading out on a snow-covered weekend adventure.
Sonia Leneveu, Director Marketing Consumer EMEA, Goodyear, stated: “The Nordic region poses a unique challenge to tire manufacturers with some of the coldest and harshest driving conditions on the planet. Goodyear has made another step forward in expanding the available fitments of this Nordic-specific tire, and we are extremely proud to now be able to offer this outstanding non-studded tire to a much wider range of drivers and cars. Equipping premium winter tires, like Goodyear UltraGrip Ice 3, is the ideal way to enhance your driving experience on road trips this winter.”
Available Now for Winter Season Preparation
Many of the new sizes are already available, so drivers can prepare early for winter without the last-minute rush. With broader coverage and improved performance, the Goodyear UltraGrip Ice 3 is set to become a top choice for safe, smooth driving in icy conditions.
Learn more at https://www.goodyear.eu