SHERIDAN, WYOMING – June 23, 2025 – Just in time for the cold season, Goodyear is ramping up its commitment to safe and smooth winter driving with its biggest winter tire range ever. The UltraGrip Performance 3 lineup is expanding by an impressive 68 new SKUs, bringing the total offering to 269 — the most extensive in the company’s history.
For drivers across Europe navigating snow-covered streets or wet, slippery highways, this expansion couldn’t come at a better time. The new sizes make Goodyear’s acclaimed winter tire accessible to a wider range of modern vehicles, from compact cars to large SUVs and electric models.
Built for Today's Drivers and Tomorrow's Roads
Goodyear's expanded lineup reflects growing demand across two key segments: electric vehicles (EVs) and SUVs. With fitments ranging from 14 to 22 inches — and a remarkable 84% of them measuring 19” or more — the UltraGrip Performance 3 range is designed to meet the needs of high-performance and family-friendly vehicles alike.
The tire is EV-ready, meaning it includes special design features that reduce interior noise and enhance efficiency — ideal for modern models like the BMW i5, Volkswagen ID.7 Tourer, and Volvo EC40 and EX40.
Winter Grip, Confidence, and Safety in Every Journey
Goodyear’s UltraGrip Performance 3 is engineered for reliable traction in harsh winter conditions. It features advanced technologies that improve handling on snow, slush, and wet roads:
- Snow Protect Technology for enhanced snow traction
- Wet Grip+ Technology for optimal control in rainy or icy conditions
These innovations have earned the tire high praise, including four test wins and 11 podium finishes since its 2023 debut. Most recently, it was named the test winner in ADAC’s 2024 winter tire test, further reinforcing its reputation for excellence.
Meeting Evolving Needs with Premium Performance
Goodyear is focused on keeping up with what today’s drivers want — and delivering real-world improvements to their winter journeys. As Sonia Leneveu, Director Marketing Consumer EMEA, Goodyear, explains:
“We are responding directly to the evolving needs of drivers across Europe by extending the Goodyear UltraGrip Performance 3 range. This strengthens our winter tire portfolio, forms part of Goodyear’s largest-ever winter offering and once again demonstrates Goodyear’s commitment to delivering innovation and performance for drivers. The increase in available sizes is a testament to the popularity and performance of the product, proving that premium winter tires like Goodyear UltraGrip Performance 3 are the ideal way to enhance your driving experience on winter road trips.”
Availability and Where to Find It
Many of the new UltraGrip Performance 3 sizes are already available for purchase across Europe. Drivers seeking improved winter driving safety and EV-optimized comfort can now find the perfect fit for their vehicle at authorized Goodyear dealers.
Take Winter Driving to the Next Level
Whether you're planning a snowy road trip or simply want peace of mind for the daily commute, Goodyear’s latest expansion ensures there's a premium winter tire ready to meet your needs.
Learn more at https://www.goodyear.eu