SHERIDAN, WYOMING – Jan. 30, 2025 – Hankook Tire, a global leader in the tire industry, has announced the launch of its new Optimo sub-brand in Europe. Optimo is a line of passenger car tires designed to meet the needs of drivers in all seasons. The new sub-brand is part of Hankook's strategy to increase its market share in Europe and offer a more diversified product portfolio.
Optimo: A Name Synonymous with Reliability and Performance
The Optimo name is inspired by one of Hankook's most successful all-season tires. It represents the brand's commitment to providing reliable and high-performance tires that meet the needs of drivers in a variety of conditions. The Optimo line-up includes summer, all-season, and winter tires, all of which are designed to deliver optimal performance and safety.
"In recent years, Hankook has seen tremendous growth in the European market," said Jongho Park, COO of Hankook Tire Europe. "With the introduction of Optimo, we are now setting course to continue this success story in the future."
Strategic Expansion to Secure Market Share
The launch of Optimo comes at a time when the European tire market is becoming increasingly competitive. Hankook believes that the new sub-brand will help it to secure market share and expand into new territories. The company is supporting the launch of Optimo with a comprehensive marketing and sales campaign that will be rolled out across both online and offline channels.
Building on the Success of Laufenn
Optimo is Hankook's second sub-brand. In 2015, the company launched Laufenn, a brand that has quickly become well-established in the European market. Laufenn offers a full line-up of tires for passenger cars, SUVs, vans, buses, and trucks. Hankook is confident that Optimo will achieve similar success.
Hankook: A Leading OE Supplier
Hankook is a leading original equipment (OE) supplier to many of the world's leading car manufacturers, including Audi, BMW, Mercedes-Benz, Porsche, and Volkswagen. The company's tires are known for their quality, performance, and innovation. Hankook is committed to providing its customers with the best possible driving experience.
Optimo: The Tire for All Seasons
Whether you're driving in the summer heat or the winter snow, Optimo tires are designed to provide you with the grip, handling, and safety you need. With its comprehensive line-up of tires, Optimo has the perfect tire for every driver.
Key Features of Optimo Tires:
- Reliable performance in all seasons
- Excellent grip and handling
- Superior safety features
- Long-lasting tread life
- Affordable prices
Optimo: The Smart Choice for Drivers
If you're looking for a new set of tires for your car, Optimo is the smart choice. With its combination of performance, reliability, and affordability, Optimo is the perfect tire for drivers who want the best possible driving experience.
Conclusion
The launch of Optimo is a significant milestone for Hankook. The new sub-brand is a testament to the company's commitment to innovation and customer satisfaction. With its comprehensive line-up of tires, Optimo is poised to become a leading player in the European tire market.