SHERIDAN, WYOMING – May 6, 2025 – Electric vehicle owners in the UK now have a powerful new ally in their quest for longer range and better performance: the Enso Premium tire. Specifically designed for high-performance electric vehicles (EVs) like the Tesla Model 3 and Model Y, these new tires are turning heads—and wheels—by addressing the unique demands of EV driving.
Built for Speed, Efficiency, and Sustainability
For too long, EV drivers had to rely on conventional tires not optimized for the way electric vehicles operate. That’s changing with Enso Premium, a new line of ultra-high-performance (UHP) tires from Enso, the world’s only tire company dedicated exclusively to EVs.
The Enso Premium tires are now available in the UK and come with an A/A EU label—the highest possible rating for energy efficiency and wet grip. But the benefits go well beyond labels. These tires are engineered to:
- Maximize mileage per charge by reducing rolling resistance
- Extend tire lifespan, cutting down on replacements and waste
- Reduce CO2 emissions and tire particle pollution
- Lower the total cost of ownership over time
In short, they’re a smarter, greener choice for performance-focused EV owners.
A Tire That Matches the Innovation of Your EV
Driving an electric vehicle often means enjoying cutting-edge technology, fast acceleration, and eco-conscious benefits. Now, your tires can match that same level of innovation.
Gunnlaugur Erlendsson, co-founder and CEO at Enso, said it best: “Enso’s mission has always been to accelerate EV adoption by making tires that enhance rather than compromise electric performance.” He added, “We’re plugging a long-standing gap in the tire market by offering EV drivers a purpose-built, affordable, premium EV tire alternative that matches the innovation of their EV.”
From instant torque to regenerative braking, EVs operate differently than traditional gas-powered cars—and Enso Premium tires are tailored for those differences.
Why It Matters to Everyday Drivers
The Enso Premium line doesn’t just appeal to tech enthusiasts or eco-warriors. These tires are made for anyone who wants to get more out of their EV, while spending less in the long run. Here’s how:
- Lower energy consumption = fewer charging stops
- Less wear and tear = fewer tire replacements
- Improved grip = safer driving, even in wet conditions
- Longer range = more freedom and peace of mind
As Erlendsson put it, “We’re delivering a tire that not only performs well but also helps EV drivers get more miles from every charge.”
Available Now for UK Drivers
If you’re driving a high-performance EV in the UK, you can now upgrade to Enso Premium tires and enjoy all the benefits that come with them. These tires are currently available across the UK and complement Enso’s existing Pro range designed for commercial fleets.
Enso is filling a long-overdue gap in the tire industry—one that EV drivers have been eager to see addressed. With this new launch, everyday driving becomes more efficient, affordable, and enjoyable.
Want to experience the difference for yourself? Learn more at https://www.enso.tyres