SHERIDAN, WYOMING – Feb. 19, 2025 – Nexen Tire has announced its selection as the original equipment (OE) tire supplier for the new model of Hyundai’s flagship SUV, the Palisade. The Palisade will come factory-fitted with the Nexen N’Fera Supreme S, an all-season tire engineered for high-performance and premium vehicles.
Advanced Technology for Enhanced Performance
The N’Fera Supreme S incorporates cutting-edge technologies, including artificial intelligence (AI), to optimize ride comfort and performance. A key feature is the AI-driven big data noise reduction tread pattern design. This innovative design promises to minimize road noise and vibrations, creating a more comfortable and refined driving experience.
Superior Grip and Stability
To enhance grip and handling, Nexen Tire has employed load distribution technologies and a 4D compound in the tire’s construction. According to Nexen, this combination significantly improves driving performance by providing exceptional stability over long distances and at high speeds, while simultaneously reducing driver fatigue.
Performance Longevity and Aerodynamic Design
The N’Fera Supreme S also features pattern shape retention technology, designed to maintain performance even when the tire is 50% worn. This ensures consistent handling and grip throughout the tire’s lifespan. Furthermore, an aerodynamic sidewall design has been integrated to minimize air resistance, contributing to fuel efficiency and reduced wind noise.
Growing Global Recognition
Nexen Tire has been actively expanding its partnerships with global automakers, a strategy that the company says has “helped it increase brand recognition in the global market.” This OE supply agreement with Hyundai for the Palisade further solidifies Nexen’s position in the industry.
A Milestone Achievement
“Being chosen as the OE tire supplier for the Palisade, overcoming competition with leading global tire manufacturers, is an encouraging milestone,” said Travis Kang, global CEO of Nexen Tire. This win underscores Nexen’s commitment to innovation and quality in tire manufacturing.
Focus on Comfort and Performance
The N’Fera Supreme S is designed to deliver a balance of comfort and performance. The AI-driven noise reduction technology aims to create a quieter and more enjoyable ride, while the advanced compound and tread design contribute to confident handling and stability in various driving conditions.
Commitment to Innovation
Nexen Tire’s focus on incorporating advanced technologies like AI into its tire designs demonstrates its commitment to innovation. The N’Fera Supreme S is a testament to this commitment, offering a range of features designed to enhance the driving experience.
Strategic Partnerships
The company's strategy of forging partnerships with prominent automakers like Hyundai is proving successful. These collaborations not only increase brand visibility but also validate the quality and performance of Nexen’s tires.
Looking Ahead
The selection of the N’Fera Supreme S as the OE tire for the Hyundai Palisade is a significant achievement for Nexen Tire. It highlights the company’s growing reputation as a supplier of high-quality, technologically advanced tires. This partnership is expected to further strengthen Nexen’s presence in the global tire market.
Continued Growth
Nexen Tire's ongoing expansion and its focus on developing innovative tire technologies position the company for continued growth and success in the future. The company's commitment to providing high-performance tires for a variety of vehicles reinforces its dedication to meeting the evolving needs of drivers worldwide.
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