SHERIDAN, WYOMING – Feb. 19, 2025 – With the Tire Technology Expo 2025 just around the corner, excitement is building for the packed program featuring over 150 speakers. Matt Ross, editor-in-chief of Tire Technology International, has shared his top picks for presentations attendees won't want to miss. These selections highlight key trends and challenges facing the tire industry, from regulatory changes to sustainability and the digital transformation of tires.
EU Tire Regulations: Past Developments and Future Directions
Dr. Adam McCarthy, secretary general of ETRMA, will be presenting on the evolution of EU tire regulations and their potential future shifts. Ross emphasizes the importance of understanding these regulations, stating, "Regulations have been, and will continue to be, key to achieving truly industry-wide change, so a chance to hear from ETRMA about the evolution of EU tire regulations to date – and how they could shift in the future – is definitely not to be missed. In the magazine, we often turn to ETRMA for an informed European perspective on the tire industry, so I will be sure to catch Dr McCarthy’s presentation." This session promises valuable insights into the regulatory landscape shaping the tire industry.
Panel Discussion – Euro 7 – Implications and Challenges for the Tire Industry
The panel discussion on Euro 7 and its impact on the tire industry is another highlight. The panel features industry experts including Sebastian Gramstat, senior expert at Audi; Frederic Biesse, senior fellow for tire physics and modelization at Michelin; Prof Thomas Bachmann, director of automotive engineering group at Technische Universität Ilmenau; Malte Wohlfahrt, global R&D director at Synthos; and Dr. Ulf Sandberg, senior research leader at VTI. Ross notes the significance of this topic: "In all honesty, any and all of the presentations taking place in the TRWP conference streams could be considered a highlight – the issue of tire and road wear particles is an incredibly important and complex issue that will dominate the industry for the foreseeable future. But if you have to pick just one, then a chance to hear from a cross-section of voices from the automotive and tire industries is a key session to attend." This discussion offers a unique opportunity to hear diverse perspectives on a critical issue.
Sustainable Tires – A Sufficiently Clear Definition?
Dr. Jonas Johannisson, sustainability program development manager at TÜV SÜD, will address the often-complex topic of sustainable tires. Ross highlights the importance of clarifying terminology in this area: "I’m happy to see that issues of sustainability and environmental responsibility are being talked about all across the tire industry, but sometimes it can feel like there is a lack of standardized understanding when we talk about how ‘green’ a tire can be. An insight into what various definitions refer to, and perhaps how we can compare some of these terminologies, seems like an invaluable tool." This presentation aims to provide clarity and facilitate a more consistent understanding of tire sustainability.
Shaping the Tire Digital Soul
Corrado Rocca, R&D head, cyber unit at Pirelli, will discuss the digital transformation of tires. Ross expresses his interest in Pirelli's advancements in sensor technology: "I’ve been following Pirelli’s advancements with sensors, and the data they gather, for many years, so I shall be making time to hear the latest from Corrado Rocca. Sensor data enables a broad variety of use cases in different mobility segments, opening new technological and business opportunities, and this promises to be a chance to hear about the challenges – and opportunities – from one of the industry’s leading players." This presentation offers a glimpse into the future of tire technology and the growing role of data and connectivity.
These are just a few of the many compelling presentations taking place at the Tire Technology Expo 2025. For a complete overview of the program and a full list of speakers, attendees are encouraged to visit the official conference website. The Expo promises to be an invaluable event for anyone involved in the tire industry, offering insights into the latest innovations, trends, and challenges shaping the future of mobility. With a diverse range of topics and expert speakers, the 2025 Expo is a must-attend event for professionals seeking to stay ahead of the curve in this dynamic and evolving sector. From regulatory updates to cutting-edge technologies and sustainability initiatives, the Expo offers a comprehensive look at the forces driving the tire industry forward. Don't miss this opportunity to connect with industry leaders, learn about the latest developments, and contribute to the conversation shaping the future of tires.
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