SHERIDAN, WYOMING – November 19, 2024 – Vittoria, a renowned name in the cycling world, has announced the opening of VittoriaLabs, an advanced research and development center dedicated to pushing the boundaries of bicycle tire performance. Located in Italy, this new facility is poised to drive innovation and shape the future of cycling technology.
A Hub of Innovation
VittoriaLabs is a testament to Vittoria's commitment to innovation and its dedication to providing cyclists with the highest performing tires. The center houses state-of-the-art equipment and a team of experienced engineers and scientists who are passionate about developing cutting-edge tire technologies.
Strategic Location
The new development center is strategically located in two regions of Italy known for their academic excellence and industrial expertise. This proximity to leading research institutions and industry partners fosters collaboration and knowledge sharing, accelerating the pace of innovation.
"VittoriaLabs will be the engine driving our ambitions for market leadership in innovation in a future we are already shaping," says Stijn Vriends, chairman and CEO of Vittoria.
Thailand Facility and Vittoria Park
The opening of VittoriaLabs follows the recent launch of an operational center in Thailand and the establishment of Vittoria Park, a dedicated tire testing facility. The Thailand facility is equipped with advanced machinery for the research and development of tire systems and accessories. Vittoria Park boasts a 5-kilometer track designed to rigorously test tires in real-world conditions.
Connecting Headquarters and Factories
The location of VittoriaLabs in Italy allows for seamless communication and collaboration between Vittoria's headquarters and its factories. This direct connection ensures that research findings are quickly translated into product development and manufacturing processes, bringing innovative tire technologies to market faster.
Rigorous Testing for Optimal Performance
VittoriaLabs is equipped with eight high-performance machines capable of accurately measuring and analyzing tire performance across various metrics. This rigorous testing enables Vittoria to develop products optimized for real-world conditions, ensuring that cyclists experience the best possible performance, safety, and durability.
Vittoria's Commitment to Cycling Excellence
Vittoria's investment in VittoriaLabs underscores its commitment to cycling excellence and its dedication to providing cyclists with the most innovative and high-performing tires. By pushing the boundaries of tire technology, Vittoria is shaping the future of cycling and empowering riders to achieve their goals.