SHERIDAN, WYOMING – November 26, 2024 - Yokohama Rubber Co., Ltd. has launched the ADVAN WINTER V907, a new ultra-high performance winter tire specifically designed for the Mercedes-AMG E-Class luxury sedan. This marks the first new winter tire added to Yokohama's global flagship ADVAN brand in 17 years, showcasing the company's commitment to delivering exceptional performance and driving experiences.
Combining Performance and Technology
The ADVAN WINTER V907 is engineered to provide outstanding performance on both snow and dry roads, a rare combination in winter tires. It leverages the advanced technologies found in Yokohama's renowned ADVAN Sport series, which is popular as original equipment (OE) on premium vehicles, including Mercedes-AMG models.
"In addition to excellent performance when driving on snow, the new ADVAN WINTER V907 delivers excellent comfort and handling stability when driving on dry roads at the high speeds typical for high-power premium cars," states the press release.
Optimized Tread Design and Compound
The tire's exceptional performance is attributed to its specially designed tread pattern and compound. The V-shaped grooves and 3D sipes enhance grip on snow, while the center rib provides superior handling stability on dry surfaces. The dual-layered tread compound further contributes to this balanced performance, with the cap compound optimized for snow traction and the undertread compound enhancing dry road handling.
Developed in Collaboration with Mercedes-AMG
The ADVAN WINTER V907 was developed in collaboration with Mercedes-AMG, ensuring it meets the high standards of performance and quality expected from the luxury brand. The tires bear the "MO1A" marking, signifying Mercedes-AMG's approval. This collaboration builds on Yokohama Rubber's strong track record of supplying OE tires for various Mercedes-AMG models.
Availability and Future Plans
Initially, the ADVAN WINTER V907 will be available in two sizes: 245/45R19 102V for front tires and 275/40R19 105V for rear tires. Sales will primarily be through Mercedes-AMG dealerships in Europe.
Yokohama Rubber plans to expand the ADVAN WINTER V907 lineup with a wider range of sizes for replacement tires, with sales expected to begin in 2025 through tire dealers mainly in Europe.
Yokohama's Commitment to High-Value Tires
The launch of the ADVAN WINTER V907 aligns with Yokohama Rubber's "Yokohama Transformation 2026 (YX2026)" medium-term management plan, which focuses on maximizing sales of high-value-added tires. This includes expanding sales of the ADVAN brand, the GEOLANDAR brand for SUVs and pickup trucks, winter tires, and larger-diameter tires.
Yokohama Rubber is also implementing "Product and Regional Strategies" to cater to specific market trends and customer needs in different regions.
A Premium Winter Tire for Discerning Drivers
The ADVAN WINTER V907 offers drivers of Mercedes-AMG E-Class vehicles a premium winter tire option that delivers exceptional performance, safety, and comfort. With its advanced technology and collaborative development with Mercedes-AMG, the ADVAN WINTER V907 sets a new standard for ultra-high performance winter tires.