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Eurobike 2024 Forges Strategic Partnerships, Revolutionizing Retail and Digital Commerce in Cycling Industry

Submitted by J. Mikhail on

Sheridan, Wyoming – June 24, 2024 – Eurobike 2024, the premier global bicycle trade show, is set to redefine retail and digital commerce within the cycling industry through strategic partnerships with leading organizations. The event, scheduled for July 3-7 in Frankfurt, Germany, will feature specialized conferences curated by experts in retail and e-commerce, providing valuable insights and networking opportunities for industry professionals.

Digital Commerce Takes Center Stage:

In collaboration with the German Digital Media Association (BVDW), Eurobike 2024 will host a comprehensive Digital and E-Commerce conference on July 5th. This event will cater to D2C brands, e-commerce players, and those seeking to evolve their business models. The conference will delve into topics ranging from retail media and ESG requirements to the integration of platform, D2C, and store-based retailing.

Retailers: The Backbone of the Industry:

Eurobike recognizes the pivotal role of specialist bicycle retailers in the industry's ecosystem. In partnership with trade magazine SAZ Bike and trade association VSF, a dedicated conference for retailers will be held on July 5th. This event will address the challenges and opportunities facing retailers, with topics covering recruitment, digitalization, and the transformation of retail and consumer behavior.

Fine Mobility for Retailers:

A strengthened partnership with the Hessian Trade Association further solidifies Eurobike's commitment to fostering collaboration and knowledge exchange. The Ecomobility Talk on July 4th will focus on small, economical commercial vehicles, highlighting their growing importance for urban retailers in logistics and daily operations.

Eurobike: A Platform for Innovation and Collaboration:

As the central platform for the bike and ecomobility universe, Eurobike 2024 will provide a dynamic space for communication, idea generation, and the formation of strong partnerships. By uniting stakeholders from politics, business, society, and the mobility industry, the event aims to drive innovation and shape the future of mobility.

With its diverse range of conferences, exhibitions, and networking events, Eurobike 2024 is poised to empower industry professionals with the knowledge and connections necessary to thrive in the ever-evolving landscape of retail and digital commerce. The event's focus on sustainability, innovation, and collaboration underscores its commitment to advancing the bicycle and future mobility industries.

About Eurobike:

Eurobike is the world's leading trade show for the bicycle industry and a hub for ecomobility. It provides a platform for industry leaders, innovators, and enthusiasts to connect, share ideas, and showcase the latest products and technologies.

About fairnamic GmbH:

fairnamic GmbH is a joint venture between Messe Frankfurt and Messe Friedrichshafen, focusing on innovative mobility trade shows. With brands like Eurobike and AERO under its umbrella, fairnamic aims to strengthen the market position in the future markets of bicycles, e-bikes, ecomobility, and general aviation.

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