SHERIDAN, WYOMING – July 17, 2025 – Mercedes-Benz closed the second quarter of 2025 with strong customer demand in key markets like the U.S. and Germany, even as global tariffs influenced overall sales. The Group sold 547,100 cars and vans during the quarter, reflecting a 9% year-over-year decline, yet maintained robust performance in strategic segments and regions.
Strong Performance for Top-End Vehicles in Key Markets
Mercedes-Benz Cars delivered 464,600 vehicles directly to customers, with retail demand in the U.S. surging by 26% and in Germany by 7%. According to Mathias Geisen, Member of the Board of Management of Mercedes-Benz Group AG, Marketing & Sales, “Overall, we see good customer demand in the U.S. and Germany for our products including our Top-End vehicles, despite tariffs impacting our global sales in the second quarter. In China, in a highly competitive environment, we could keep the number one position in the Top-End luxury segment in the first half of the year. The all-new CLA received very positive feedback. This product marks the beginning of further electric vehicle sales growth ahead of the biggest series of car launches at Mercedes-Benz.”
In the U.S., demand for high-end models like the G-Class and Mercedes-AMG remained particularly strong, with Top-End sales rising by 15%. Globally, Top-End vehicle deliveries reached 69,000 units, marking a 5% increase.
Momentum for Electrified and Plug-in Hybrid Models
Mercedes-Benz’s commitment to electrification is paying off. Global plug-in hybrid sales jumped by 34% in the second quarter. In Europe, electrified vehicles (xEVs) accounted for 40% of total sales. The global xEV share stood at 21%, underscoring the brand’s growing footprint in the electric mobility space.
As part of its multi-year launch campaign, Mercedes-Benz introduced the all-new CLA in Europe, with further models expected later this year. A highlight on the horizon is the global reveal of the all-new electric GLC in September, set to strengthen the company’s position in the mid-size electric segment.
Vans Business Benefits from Electrification and Commercial Demand
Mercedes-Benz Vans sold 93,400 units in Q2, with deliveries rising 18% compared to the previous quarter. Sagree Sardien, Head of Mercedes-Benz Vans Sales & Marketing, noted, “The Mercedes-Benz Vans result for Q2 2025 shows a positive development of 13% relative to Q1 2025. The growth on the quarter is driven by an increased momentum in both private and commercial vans. We are encouraged to see the intensification of our efforts to deliver a premium customer experience and electrification of the portfolio, translated into a 7% growth for private vans and 42% for eVans in the first half of the year.”
The van segment also recorded significant milestones:
- Electric van sales surged by 32% year-on-year.
- Germany saw retail sales climb by 27% over the quarter.
- Mercedes-Benz Vans secured its largest-ever single electric van order — 5,000 units for Amazon’s transportation network.
Looking Ahead: Expanding Models and Market Reach
Mercedes-Benz is gearing up for a series of major launches, with a strategic focus on electrification and innovation. The company’s continued investments in flagship locations, like the reimagined Mercedes-Benz of Manhattan, signal a strengthened commitment to core markets.
Adam Chamberlain, President & CEO of Mercedes-Benz USA, emphasized, “It is an honor to rejoin Mercedes-Benz USA (MBUSA) and take the helm leading North American Marketing and Sales. I look forward to building on the strong foundation in the U.S. market that continues to be fueled by robust demand in the Top-End vehicle segment, and sustained interest in our core products and long-range and performance plug-in hybrid models. With the incredible MBUSA team and the unwavering support of the best dealers in the industry, we will unlock the potential of this important market together to shape the future of this extraordinary brand.”
Conclusion: Strong Foundation for a Dynamic Future
With healthy demand for its premium vehicles and strategic expansion in electrification, Mercedes-Benz enters the second half of 2025 on a solid trajectory. The brand’s ability to balance innovation with market responsiveness keeps it well-positioned in a competitive global landscape.
Learn more at www.mbusa.com and www.mbvans.com.