SHERIDAN, WYOMING – Dec. 6, 2024 – Sanlorenzo, a renowned name in luxury yacht manufacturing, strengthens its presence in the Asia-Pacific region with the grand opening of "Sanlorenzo Australia" in Sydney. This strategic move follows the acquisition of Simpson Marine, a leading yacht sales and service provider in the region. The Sydney office launch also marks the exciting debut of Bluegame, a Sanlorenzo subsidiary, in the Australian market with its popular BGX63 model.
Sanlorenzo's Strategic Expansion in the Asia-Pacific
Sanlorenzo's acquisition of Simpson Marine earlier this year signaled its ambitious growth strategy in the Asia-Pacific. This move allows Sanlorenzo to establish a direct presence and enhance its services in a region experiencing a surge in demand for luxury yachts.
"Innovation and new technologies are major trend drivers in the APAC region, as is the demand for more sustainable solutions and the most advanced navigation systems. These are characteristics that not only Sanlorenzo's yachts are able to fully meet, but which, together with elegance, luxury and Made in Italy style constitute the real DNA of the Group," states the official press release.
Introducing the Bluegame BGX63 to Australia
The Bluegame BGX63, the second model in the innovative crossover range, is making its Australian debut. This yacht prioritizes owner and guest comfort with its revolutionary layout that seamlessly connects interior and exterior spaces.
"All of this without failing the brand's founding values, which find expression in the performance hull in the broadest sense - comfortable and safe navigation in all conditions, amazing maneuverability - in superior comfort levels and in the application of sustainability principles," highlights the press release.
Showcasing Sanlorenzo's Iconic Yachts
Alongside the BGX63, Sanlorenzo is showcasing two of its iconic yachts: the SD126 and SX76. These models exemplify the brand's commitment to exquisite design, craftsmanship, and advanced technology, offering a glimpse into the world of Sanlorenzo luxury.
A Global Growth Strategy
With the Sydney office opening, Sanlorenzo aims to solidify its position in the Australian market and beyond. The company's dedication to innovation, sustainability, and customer service is expected to resonate with discerning yacht enthusiasts in the region.
About Sanlorenzo
For over 60 years, Sanlorenzo has been crafting bespoke motor yachts that embody Italian craftsmanship and design. The shipyard is recognized for its innovative solutions, such as terraces within the hull, asymmetrical layouts, and open-space concepts. Sanlorenzo collaborates with renowned designers like Piero Lissoni and Patricia Urquiola to create interiors that exude luxury and elegance.
Commitment to Sustainability
Sanlorenzo is committed to sustainability and has outlined its "Road to 2030" plan to achieve carbon neutrality. The company has partnered with industry leaders like Siemens Energy and Rolls-Royce to develop innovative solutions using green methanol and hydrogen.
Sanlorenzo's Cultural Initiatives
Sanlorenzo's commitment to marine culture extends beyond yacht building. The Fondazione Sanlorenzo supports Italy's minor islands, while Sanlorenzo Arts Venice serves as a cultural research center promoting sustainability and innovation.
Frequently Asked Questions
1. What is significant about Sanlorenzo's new Sydney office?
The Sydney office marks Sanlorenzo's expansion into the Australian market and strengthens its presence in the Asia-Pacific region.
2. What is Bluegame?
Bluegame is a subsidiary of Sanlorenzo, specializing in innovative and high-performance yachts.
3. What is unique about the BGX63?
The BGX63 features a revolutionary layout that seamlessly connects interior and exterior spaces, prioritizing comfort and livability.
4. What are some of Sanlorenzo's iconic yacht models?
The SD126 and SX76 are examples of Sanlorenzo's iconic yacht models, known for their design, craftsmanship, and technology.
5. How is Sanlorenzo addressing sustainability?
Sanlorenzo is committed to carbon neutrality by 2030 and is investing in innovative solutions like green methanol and hydrogen propulsion.