SHERIDAN, WYOMING – Dec. 6, 2024 – Following a period of significant expansion, including the acquisitions of Simpson Marine and Nautor Swan, Sanlorenzo has announced a new corporate structure designed to optimize its operations and drive future growth. This strategic reorganization encompasses both Business Units and key leadership appointments, positioning the company for continued success in the luxury yacht market.
Streamlining Operations for Enhanced Efficiency
The new structure, effective immediately, establishes two steering committees: the Yacht Business Unit and the Superyacht Business Unit. These committees will be responsible for defining and implementing strategic initiatives and development projects within their respective areas.
Tommaso Vincenzi, previously President of the Yacht Business Unit, has been appointed Executive Director of Sanlorenzo S.p.A. He will oversee both Business Units, ensuring synergy and coordination across the company.
"Vincenzi joined Sanlorenzo in 2008...his contribution was crucial to the company's strategic development, achieving significant results through the launch of new models, opening of new plants, and consequent improvement of production capacity to support the growth of volume, revenue, and profitability," states the official press release.
Strengthening Sales and Corporate Management
To further enhance operational efficiency, Sanlorenzo has created two new key positions:
- Vincenzo Soria takes on the role of Sanlorenzo Chief Sales Officer, responsible for developing and implementing commercial strategies across all markets. Soria brings extensive experience from his leadership at VMarine.
- Pier Francesco Acquaviva, who joined Sanlorenzo in 2022 as Group HR Director, has been appointed to the newly created position of Head of Corporate General Management. Acquaviva will oversee and coordinate various corporate functions, including Group HR & Organization, Group ICT, Group Legal and Corporate Affairs, and Group Sustainability.
Expanding Business Units to Reflect Growth
Sanlorenzo's new organizational structure also includes the addition of new Business Units, reflecting the company's expanded portfolio:
- Sanlorenzo, encompassing the Yacht and Superyacht areas, led by Tommaso Vincenzi.
- Bluegame, remaining under the leadership of Carla Demaria.
- Nautor Swan, with Giovanni Pomati at the helm.
- High End Service and Charter Fleet, continuing under the responsibility of Luca Cristino.
A Commitment to Innovation and Sustainability
This strategic reorganization comes at a time of significant growth and innovation for Sanlorenzo. The company remains committed to its core values of design, craftsmanship, and technological advancement, while also prioritizing sustainability.
"If design, innovation and art were the drivers of the 2010-2020 decade in Sanlorenzo's vision, for the decade up to 2030 the focus lies on sustainability and technological revolution, attention to the supply chain and services dedicated to its clientele," emphasizes the press release.
Sanlorenzo's recent achievements include the launch of the Superyacht 50Steel, featuring a groundbreaking hydrogen fuel cell system, and the delivery of the Bluegame BGH tender, a zero-emission vessel powered exclusively by hydrogen.
Looking Ahead
With its new corporate structure in place, Sanlorenzo is well-positioned to navigate the evolving landscape of the luxury yacht market. The company's focus on innovation, sustainability, and customer service, combined with its strengthened leadership team and streamlined operations, will undoubtedly contribute to its continued success in the years to come.
Frequently Asked Questions
1. What prompted Sanlorenzo's reorganization?
Sanlorenzo's recent acquisitions of Simpson Marine and Nautor Swan necessitated a restructuring to optimize operations and manage the expanded business portfolio.
2. What are the key changes in the new structure?
Key changes include the creation of two steering committees for Yacht and Superyacht Business Units, the appointment of new leadership roles, and the addition of new Business Units.
3. Who is leading Sanlorenzo's sustainability efforts?
Pier Francesco Acquaviva, Head of Corporate General Management, oversees the Group Sustainability function.
4. What are some of Sanlorenzo's recent innovations in sustainability?
Sanlorenzo has launched the Superyacht 50Steel with a hydrogen fuel cell system and the Bluegame BGH tender, a zero-emission vessel powered by hydrogen.
5. Where can I learn more about Sanlorenzo and its yachts?
You can find more information on the official Sanlorenzo website.