SHERIDAN, WYOMING – Dec. 17, 2024 – DS Automobiles has been honored with the prestigious SMARTBEST 2025 award for its groundbreaking integration of ChatGPT into its DS IRIS SYSTEM. This recognition, from a jury of 31 automotive experts across 31 European countries, highlights DS Automobiles' commitment to innovation and customer-centric technology.
A Pioneer in Automotive AI
DS Automobiles is the first car manufacturer in the world to offer ChatGPT as a standard feature across its entire model range. This innovative move provides customers with an unparalleled level of connectivity, personalization, and convenience.
"We are honored to receive the SMARTBEST 2025 award, a prestigious accolade given by a very large jury from more than 30 European countries. We were pioneers in the integration of ChatGPT into the automotive world and we are now very proud that our vision for the technology of the future has been recognised. DS IRIS SYSTEM and ChatGPT, in each of our models, make generative artificial intelligence accessible for a seamless, intuitive and immersive travel experience.” - Olivier François, DS Automobiles CEO
ChatGPT: Transforming the Driving Experience
Integrated with the DS IRIS SYSTEM, ChatGPT transforms the in-car experience by offering:
- Intuitive Interaction: Engage in natural language conversations with your vehicle.
- Personalized Assistance: Receive tailored recommendations and support based on your preferences.
- Enhanced Connectivity: Access information and services seamlessly while on the go.
A History of Innovation
This isn't the first time DS Automobiles has been recognized for its forward-thinking approach to technology. In December 2023, the brand received a "Pioneer Award" from German publications Auto Bild and Computer Bild for its ChatGPT integration project. Furthermore, in October 2024, Auto Moto magazine awarded DS Automobiles the bronze award for innovation.
Availability Across the DS Range
The DS IRIS SYSTEM with integrated ChatGPT is currently available on the DS 3, DS 4, DS 7, and will soon be featured in the new flagship model, the DS N°8. This innovative technology is included as part of the Connect Plus Pack, which comes standard on all DS Automobiles models for three years.
About DS Automobiles
Founded in Paris in 2014, DS Automobiles is a premium brand that embodies French luxury and innovation. With a diverse range of vehicles, including the DS 3, DS 4, DS 7, and DS 9, DS Automobiles caters to discerning customers who appreciate sophisticated design, advanced technology, and exceptional comfort.
Electrification and the Future
DS Automobiles is a leader in electrification, offering a range of electric and hybrid powertrains across its models. The brand continues to push the boundaries of sustainable mobility with the upcoming DS N°8, boasting an impressive range of up to 750km.