SHERIDAN, WYOMING – November 7, 2024 – World Bicycle Relief, a global non-profit organization dedicated to providing access to transportation in developing countries, has announced that Giant Group, the parent company of Giant, Liv, Momentum, and CADEX, will receive the 2024 Trailblazer Award. This prestigious award recognizes organizations and individuals who have made significant contributions to improving lives through transportation.
Giant Group has been a crucial partner of World Bicycle Relief for over 15 years, playing a key role in the design and manufacturing of the Buffalo Bicycle. This specially designed bike is built to withstand the challenging conditions in rural areas, providing reliable transportation for people in need.
“Giant Group has been integral to the success of our mission,” said FK Day, Co-Founder of SRAM and World Bicycle Relief. “Their design and manufacturing expertise have allowed us to scale our programs and provide high-quality, durable bicycles to communities where access to transportation is often the difference between opportunity and hardship. Giant Group's commitment to innovation and excellence in manufacturing has enabled us to transform mobility for millions.”
The Buffalo Bicycle has been a game-changer for people in rural communities, allowing them to access education, healthcare, and economic opportunities. Giant Group's commitment to innovation and quality has been essential in making the Buffalo Bicycle a reality.
In 2024, Giant Group continued its commitment to innovation with the development and manufacturing of the new Buffalo Utility S2. This updated model features the cycling industry’s first two-chain drivetrain, providing enhanced versatility and strength for rural entrepreneurs, healthcare workers, and students. The Buffalo Utility S2 was even recognized with a Eurobike Award for its innovative design.
Beyond product development and manufacturing, Giant Group has shown long-standing support for World Bicycle Relief through their annual "Ride Like King" fundraiser. This global event, held in honor of Giant Group’s founder, King Liu, brings together cyclists from all over the world to raise funds for World Bicycle Relief’s programs. Over the years, the event has helped provide thousands of Buffalo Bicycles to people in need.
“We are deeply honored to receive the Trailblazer Award from World Bicycle Relief,” said Phoebe Liu, Giant Group’s Chief Branding and Marketing Officer. “This partnership is a testament to our shared vision that bicycles can be a powerful tool for change. For 15 years, we have worked side by side to bring the Power of Bicycles to those who need it most, and we look forward to continuing this important work.”
The Trailblazer Award will be presented to Giant Group at the "Communities on the Move" benefit on November 14th in Chicago. This event will bring together World Bicycle Relief’s supporters, partners, and global change-makers to celebrate the positive impact of bicycles on communities worldwide.
World Bicycle Relief is a non-profit organization that has been working to empower people through the Power of Bicycles since 2005. They have distributed over 830,000 bicycles to communities in need, providing access to essential services and opportunities.
Giant Group is one of the world's largest bicycle manufacturers, committed to advancing the cycling world through innovation and the promotion of a new cycling culture.
The partnership between World Bicycle Relief and Giant Group is a shining example of how organizations can work together to make a real difference in the world. Through their combined efforts, they are providing individuals and communities with the tools they need to thrive.