SHERIDAN, WYOMING – April 18, 2025 – The Jeep® brand and Jeep Performance Parts (JPP) by Mopar are blazing a bold new trail at the 59th annual Easter Jeep Safari (EJS), held April 12-20 in Moab, Utah. With seven all-new custom concept vehicles and immersive experiences, Jeep is doubling down on its legendary off-road legacy while giving fans a thrilling look at the future of 4x4 innovation.
Celebrating Jeep’s 4x4 Legacy with New Custom Concepts
Seven concept vehicles set to steal the spotlight
This year’s Easter Jeep Safari concept lineup features seven striking builds crafted by Jeep and JPP’s elite design teams. These vehicles pay homage to Jeep’s rugged roots while previewing what lies ahead for off-road enthusiasts:
- Jeep Convoy Concept – A military-inspired Gladiator built to last and perform in classic Jeep fashion.
- Jeep Bug Out 4xe Concept – A carbon-fiber Wrangler built for lightweight overlanding and off-grid camping.
- Jeep Rewind Concept – A nostalgic nod to vibrant retro Jeep Wranglers of the neon era.
- Jeep Wrangler 4xe Blueprint Concept – A mobile showcase featuring nearly 40 factory-backed Jeep Performance Parts.
- Jeep Wrangler 4xe Sunchaser Concept – Tailor-made for all-day outdoor adventures.
- Jeep Gladiator High Top Honcho Concept – A vintage-inspired makeover of Jeep’s off-road-capable midsize truck.
- Jeep J6 Honcho Concept – A stylish blend of 1970s Honcho vibes and modern Mopar accessories.
These custom concepts will be on full display at Walker Drug in Moab from April 17–18.
Enhancing Off-Road Experiences with Authentic Jeep Performance Parts
Factory-backed innovation meets rugged capability
“The challenging off-road trails and terrain in Moab offer us the perfect place to showcase the latest selection of authentic, quality-tested Jeep Performance Parts from Mopar,” said Darren Bradshaw, senior vice president, Stellantis parts and services – North America. “Unlike any other aftermarket offering, our factory-backed Jeep Performance Parts are specifically designed and engineered to deliver exact fit, form and function, allowing our Jeep owners to further enhance their stock vehicles with confidence.”
Giving Back to the Trails that Built the Brand
Jeep renews its commitment to land stewardship
As part of its ongoing dedication to responsible off-roading, Jeep and JPP employees are teaming up with Red Rock 4-Wheelers and the Bureau of Land Management to clean and restore the Dome Plateau trail. These efforts include trash cleanup, rock wall repairs, and fencing restoration—all to preserve the natural beauty of Moab’s backcountry.
New Badge of Honor Trails and Limited-Time Rewards
Jeep expands its exclusive off-road trail program
Ten new trails have been added to Jeep’s Badge of Honor program, including three in Moab: Wipe Out Hill, D2700 Lost World, and Kane Creek Canyon. These new additions are part of an expanded effort to reward Jeep enthusiasts with physical badges for conquering certified trails using the Badge of Honor app.
Downtown Moab Comes Alive with Jeep Brand and JPP Display
Interactive experiences, giveaways, and Jeep culture at its finest
Jeep fans can explore the latest gear and connect with fellow off-roaders at the Jeep and JPP display located at Walker Drug (290 S Main St, Moab, UT) from April 14–18. Highlights include:
- Jeep brand vehicle rides and drives (April 14–18, 9 a.m. to 6 p.m.)
- Trail mixer and trivia night on April 16, 5–7 p.m.
- Apparel and accessory shopping
- Entry to win a Jeep Jamboree USA adventure
- Exclusive giveaways including JPP parts, accessories, and Badge of Honor T-shirts
Hit the Trails with Jeep and Red Rock 4-Wheelers
Guided adventures on Moab’s iconic routes
On April 15 and 16, the Jeep brand and JPP will sponsor trail rides alongside Red Rock 4-Wheelers on Hell’s Revenge and Steel Bender trails. Participants can sign up through Red Rock 4-Wheelers (registration and trail fees required).
Connect with the Jeep Community Online
Experience Easter Jeep Safari from anywhere
Can’t make it to Moab? Follow the excitement online with #EasterJeepSafari2025, #EJS, #Jeep, and #JeepPerformanceParts. See Jeep vehicles in action and get inspired for your next off-road journey.
For more information, visit the official Jeep concept vehicle page at www.jeep.com/jeep-life/concept-vehicles.html.