SHERIDAN, WYOMING – Feb. 19, 2025 – Peugeot Sport proudly announces Kappa as its new official equipment supplier. This partnership unites two prominent brands with a shared vision encompassing sport, technology, design, and aesthetics.
A Partnership Between Sport, Technology, and Design
Kappa, a renowned sportswear brand, is recognized for its textile innovation, creating high-performance, comfortable, and stylish equipment. This aligns seamlessly with Peugeot Sport's dedication to pushing technological boundaries in international competitions, notably the FIA World Endurance Championship (FIA WEC).
Peugeot Sport and Kappa will collaborate on an exclusive range of technical apparel for Team Peugeot TotalEnergies members, including drivers, engineers, and mechanics. A lifestyle collection for fans will also be available. This collaboration aims to connect with fans through aesthetically pleasing and inspiring products, while simultaneously increasing brand visibility in new markets.
A Technical and Aesthetic Partnership
This partnership is part of a broader marketing strategy to engage a wider audience by blending innovation, design, and performance. The upcoming exclusive collection is anticipated to be a significant driver of fan engagement. As the official uniform supplier for Team Peugeot TotalEnergies, Kappa will elevate the brand's image on international circuits and beyond. The new uniforms will embody the dynamic and modern identities of both brands. The collection will also engage existing and potential partners, reflecting a shared vision of innovation and style, and reinforcing the forward-thinking image of Peugeot Sport and Kappa.
Quotes from Leadership
Claire Magnant, Stellantis Motorsport Program Manager, stated: “We are thrilled to welcome Kappa as the new official supplier for Peugeot Sport. This partnership symbolizes the union of two visionary brands, driven by a shared passion for performance and innovation. With Kappa, we share a desire to explore new ideas, whether on track or in the way we connect our teams and fans around the world. We are confident that this partnership will help strengthen the identity of Peugeot Sport while inspiring new generations of enthusiasts.”
Nicolas Jouvenne, Sponsoring Manager at Kappa France, commented: “We are proud to partner with Peugeot Sport, a benchmark in the world of motorsport. This partnership perfectly embodies the DNA of Kappa, combining performance, technicality, and elegance. Dressing such a prestigious team as Peugeot Sport is a unique opportunity to showcase our expertise in sports and lifestyle gear. We look forward to seeing our creations on the race tracks and sharing this adventure with Peugeot Sport's supporters.”
About Kappa
Founded in 1958, Kappa is an iconic Italian brand specializing in sports and fashion wear. Its signature logo represents equality and unity. Initially recognized for its technical innovations in sports, particularly the KOMBAT™ technology, Kappa became a streetwear icon in the 1990s. The brand blends performance and style, revisiting classic designs to align with current trends. Kappa is now a key player in sportswear and culture, partnering with fashion houses, prestigious football clubs, and music festivals globally.
About Peugeot Sport
Since its beginning, Peugeot Sport has consistently pushed the boundaries of performance and innovation in motorsport. Combining technological expertise, boldness, and passion, Peugeot Sport tackles challenging international competitions while maintaining a sustainable and responsible approach. From its FIA World Endurance Championship (WEC) program with the PEUGEOT 9X8 to its involvement in cutting-edge technology development and its history of iconic victories, Peugeot Sport represents French excellence in competition. Peugeot Sport is also a key player in the energy transition, developing more environmentally friendly mobility solutions.
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