SHERIDAN, WYOMING – October 25, 2024 – Lancia is back in Belgium, Luxembourg, and the Netherlands with the official launch of the New Lancia Ypsilon, the first vehicle of the brand's new era, in both hybrid and electric versions. The New Lancia Ypsilon is currently available in the Belgian, Luxembourg, and Dutch showrooms where it is also available for test drives.
“It is an honor for us to celebrate another new step in Lancia Renaissance plan. The return of Lancia to two important European markets, such as Belgium-Luxembourg and the Netherlands, certifies Lancia's commitment to gain a position in the premium segment. And that is not all. In these days in Brussels, the capital of Europe, Antwerp and Utrechtwe have displayed for the first time the Lancia Ypsilon Rally 4 HF in 2025, the car that represents the return to rally for the brand that won the most in this sport. We will return to Rally with a strong focus on young drivers, notwithstanding a big passion for competition. I want to thank Miki Biasion for his support in the development of the car in terms of set-up, brakes and engine calibration. At the same time, his experience allowed us to increase the performance of New Lancia Ypsilon HF's electric motor to 280 hp. Lancia is back!” stated Charles Fuster, Head of Marketing and Communication for the Lancia brand.
The three countries represent an important portion of the brand's internationalization plan, and by the end of 2024, Lancia will get ten new showrooms in Belgium-Luxembourg and five in the Netherlands.
The New Lancia Ypsilon is at the top of the premium B-segment hatchback category, thanks to its advanced and extensive external lighting system, standard parking assistance system, dual 10.25 displays with the best total display area in the segment, and standard Level 2 Autonomous Driving system.
Lancia return in the three countries also marks the debut of the Ypsilon Rally 4 HF at the presence of the Rally legend and 2-time world champion Miki Biasion in three newly appointed showrooms.
“I am really glad to support the Lancia Product Team and the Stellantis Motorsport Team in the fine-tuning of both the Ypsilon HF and the Lancia Ypsilon Rally 4 HF. I hope to inspire young drivers, making their way with our Lancia Ypsilon Rally 4 HF to become the professionals and champions of the future. The Lancia of the victories and of the races is back, and I am so happy to be a part of it!” said Miki Biasion.
Lancia is back in Belgium, Luxembourg and the Netherlands
As part of Lancia internationalization process, Lancia is back in Belgium, Luxembourg and the Netherlands, with the new Lancia Ypsilon, in both electric and hybrid versions, currently available in the brands showrooms. Lancia return was celebrated with the grand opening of six showrooms in the Belgium-Luxembourg region, located in Aartselaar, Overijse, Kortrijk, Gent, Gilly and Bertrange, with a network set to grow to ten showrooms by the end of 2024, including upcoming locations in Drogenbos, Hasselt, Namur and Herstal. In the Netherlands, the brand inaugurated five new showrooms at strategic locations, in Amsterdam, Rotterdam, The Hague, Utrecht and Zwolle.
Lancia Ypsilon HF
With the Lancia Ypsilon HF, the 100% electric performance version of the new Ypsilon, the Lancia range will be enriched with a powerful version to grant impressive performance. The Ypsilon HF is powered by a 280 hp electric motor, which enables acceleration from 0-100 km/h in just 5.8 seconds. With its lowered chassis, wider track and muscular design, the Ypsilon HF is a nod to the iconic models from Lancia's rich past. The car will be launched in May 2025.
Lancia Ypsilon Rally 4 HF
Lancia is returning to rallying with the Ypsilon Rally 4 HF, a car is powered by a three-cylinder 1.2-liter turbo engine with four valves per cylinder and an output of 212 hp. The powerful model is equipped with front-wheel drive, a mechanical transmission with five gears and a mechanical limited slip differential.
About Lancia
With 117 years of history, Lancia represents timeless Italian Elegance, a brand that made people around the globe dream, thanks to its iconic vehicles: the elegant Flaminia and Aurelia B24 Spider, the high-performance Delta, Stratos and 037, the eclectic Fulvia, the Beta HPE and many others. Lancia began its Renaissance Plan with the launch of the New Ypsilon and with a 10-year strategic plan that is moving ahead in leaps and bounds. Innovation and timeless design have always been the founding principles for the brand. And now sustainability, customer centricity and social responsibility have also become essential, because Lancia is determined to look to the future with great commitment and ambition.