SHERIDAN, WYOMING – Jan. 27, 2025 – Lancia is roaring back into the world of rallying with the launch of the Trofeo Lancia, a thrilling new racing series featuring the highly anticipated Lancia Ypsilon Rally4 HF. This exciting competition marks the brand's return to its motorsport roots and promises a thrilling season for drivers and fans alike.
A New Chapter in Lancia's Racing Legacy
The Trofeo Lancia will be contested over six events across five rallies, all part of the prestigious Italian Rally Championship (CIAR). The series kicks off with the legendary Targa Florio Rally and will feature a total prize pool of €360,000. The ultimate prize? A coveted spot on Lancia's official team for the 2026 European Rally Championship (ERC).
"With the Ypsilon Rally4 HF and the Trofeo Lancia, we celebrate our legendary past while looking to the future, offering young talents a unique opportunity to make their mark," says Luca Napolitano. "This project is also an important technological laboratory to develop innovative solutions that will be applied in our production cars, such as the future Lancia HF. The Trofeo Lancia represents an opportunity for all our fans to experience and share in this extraordinary revival."
Rally4 HF: A Commercial Success Story
Even before its official debut, the Lancia Ypsilon Rally4 HF is already making waves. With over 80 pre-orders across Europe, this compact rally car is proving to be a popular choice for drivers eager to compete in the Trofeo Lancia.
Three Categories, One Champion
The Trofeo Lancia welcomes drivers of all ages and experience levels with three distinct categories:
- Junior: For drivers under 25.
- Master: For drivers aged 25 to 35.
- Expert: For drivers over 35.
This format ensures exciting competition across the board, with each category offering its own set of prizes and recognition.
The Road to ERC Glory
The overall winner of the Trofeo Lancia, if under 35, will receive a life-changing opportunity: a fully-funded drive in the 2026 European Rally Championship as part of the official Lancia team. This incredible prize, valued at over €200,000, is a testament to Lancia's commitment to nurturing young talent and fostering the next generation of rally champions.
Innovation and Tradition
The Trofeo Lancia seamlessly blends innovation with Lancia's rich rallying heritage. Features like the "Best Performer" bonus points and the "Miki Stage" – a tribute to two-time World Champion Miki Biasion – add an extra layer of excitement and strategy to the competition.
A Vibrant Community
The "Lancia Corse HF Village" will be a central hub at each rally, providing a space for drivers, teams, partners, and fans to connect and celebrate the spirit of Lancia. This vibrant atmosphere will further enhance the Trofeo Lancia experience, creating a sense of community and shared passion for motorsport.