SHERIDAN, WYOMING – November 06, 2024– Vittoria, a global leader in cycling tire technology, has announced the opening of VittoriaLabs in Italy, a cutting-edge research and development center dedicated to shaping the future of cycling performance. This strategic move follows the recent launch of their operational center in Thailand, further solidifying Vittoria's commitment to innovation and excellence in the cycling industry.
VittoriaLabs, spanning an impressive 430 square meters, is equipped with eight high-performance machines designed to push the boundaries of tire technology. This new facility complements Vittoria's existing infrastructure, including the operational center in Thailand, featuring advanced machinery for tire system and accessory research and development, and Vittoria Park, a dedicated test facility boasting 5 kilometers of track for real-world performance evaluation.
"VittoriaLabs will be the engine driving our ambitions for market leadership in innovation in a future we are already shaping," says Stijn Vriends, chairman and CEO of Vittoria. This statement underscores the company's dedication to remaining at the forefront of cycling technology and providing riders with the highest performing and most innovative products available.
The strategic location of VittoriaLabs in Italy, a region renowned for its academic excellence and industrial expertise, enables seamless collaboration between Vittoria's headquarters, research and development teams, and production facilities. This integrated approach ensures rapid communication and efficient production processes, allowing innovations to be quickly translated from concept to market-ready products.
VittoriaLabs is more than just a research facility; it's a hub of innovation where rigorous testing and analysis are conducted to optimize tire performance across various metrics. By accurately measuring and analyzing performance improvements in real-world conditions, Vittoria can develop products that meet the evolving needs of cyclists worldwide.
This commitment to research and development is evident in Vittoria's recent product launches and technological advancements. The company has consistently introduced innovative tire technologies, such as their graphene-enhanced compounds and cotton casings, which have redefined performance standards in the cycling industry. These innovations have not only improved speed, grip, and durability but also enhanced the overall riding experience for cyclists of all levels.
Vittoria's investment in VittoriaLabs and its global network of research and development facilities demonstrates the company's long-term vision and commitment to the future of cycling. By fostering a culture of innovation and collaboration, Vittoria is poised to continue leading the industry in developing cutting-edge tire technologies that empower cyclists to achieve their best performance.
The opening of VittoriaLabs marks a significant milestone in Vittoria's journey to revolutionize cycling performance. By combining cutting-edge technology, rigorous testing, and a passion for cycling, Vittoria is shaping the future of the sport, one tire at a time.