SHERIDAN, WYOMING – Mar. 6, 2025Yokohama Rubber Co., Ltd. has announced its motorsports activity plan for 2025, reinforcing its commitment to advancing tire technology and strengthening its flagship brands, ADVAN and GEOLANDAR. The company continues to position motorsports participation as a key strategy in developing new tire innovations and maximizing the sales ratio of its high-value-added YOKOHAMA tire brands.
Commitment to Motorsports and Sustainable Innovation
Yokohama Rubber remains steadfast in its dedication to motorsports, engaging in a diverse range of competitions, from premier global racing events to grassroots initiatives. The company is intensifying its ADVAN CHALLENGE, a strategic initiative aimed at increasing ADVAN tire sales and brand recognition.
A major highlight of the 2025 plan is Yokohama Rubber’s initiative to supply control tires with an increased ratio of renewable and recycled raw materials for the Japanese SUPER FORMULA Championship series. Additionally, the company will supply tires to multiple world-class races, including Japan’s SUPER GT, the Nürburgring 24-Hour Race, and the Pikes Peak International Hill Climb. By participating in these competitive events, Yokohama Rubber aims to surpass its previous performance and secure more victories than in past seasons.
Expanding the GEOLANDAR Brand in Off-Road Racing
Yokohama Rubber is also strengthening its presence in off-road motorsports by supplying GEOLANDAR tires to leading North American and Asian off-road racing teams. The brand’s participation in events such as the Baja 1000, King of the Hammers, The Mint 400, and the Asia Cross Country Rally is expected to further enhance global recognition and solidify the GEOLANDAR brand’s reputation for durability and high performance in extreme conditions.
Sustainable Motorsports Initiatives
As part of its sustainability efforts, Yokohama Rubber continues to advance eco-friendly tire manufacturing processes. The company produces motorsports tires on adedicated production line at its Mishima Plant, which operates entirely on renewable energy. This initiative aligns with Yokohama’s broader goal of contributing to a more sustainable future in motorsports while delivering high-performance tires.
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Fans and enthusiasts can stay updated on Yokohama Rubber’s motorsports journey through be regularly posted.
By integrating high-performance innovations with sustainable manufacturing practices, Yokohama Rubber’s 2025 motorsports activity plan underscores the company’s unwavering commitment to technological excellence, environmental responsibility, and racing success.
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