SHERIDAN, WYOMING – July 24, 2024 – Planet Fitness, a leading global fitness franchise renowned for its inclusive Judgement Free Zone®, today announced the grand opening of its first European club in Sabadell, Spain. This milestone represents a significant step in the company's international expansion strategy and underscores its commitment to making fitness accessible and enjoyable for everyone.
Expanding the Judgement Free Zone®
Planet Fitness has garnered a loyal following with its non-intimidating atmosphere, affordable memberships, and top-tier amenities. With a proven track record of success in the United States, Canada, Latin America, and Australia, the company is now bringing its unique brand of fitness to Spain, where it aims to tap into the growing demand for accessible and welcoming fitness facilities.
"We are excited to introduce the Judgement Free Zone® to Spain and empower individuals to prioritize their health and wellness goals in a supportive and inclusive environment," said Colleen Keating, CEO of Planet Fitness. "Our mission is to make fitness accessible to all, and we are confident that our innovative approach will resonate with the Spanish market."
Strategic Growth and Market Potential
Planet Fitness's entry into Spain comes at a time when the fitness industry is experiencing significant growth. With a relatively low gym membership penetration rate of 10% in Spain, the company sees a tremendous opportunity to make a positive impact on the health and wellness of the community.
"We have identified Spain as a key market with immense growth potential," said Vicente Bañobre, Planet Fitness's Director of Operations in Spain. "We are committed to building a strong foundation in the country and are confident in our ability to establish Planet Fitness as a leading fitness brand in Spain."
A World-Class Fitness Experience
The newly opened club in Sabadell offers members a state-of-the-art fitness experience with a wide array of cardio and strength training equipment, spacious locker rooms, and modern amenities. The club also features Planet Fitness's signature Judgement Free Zone®, which aims to create a welcoming and supportive environment for members of all fitness levels.
"We are proud to offer a Judgement Free Zone® where everyone feels comfortable and empowered to pursue their fitness journey," said Bañobre. "Our team is dedicated to providing exceptional service and support to our members, ensuring a positive and rewarding fitness experience."
Global Expansion Continues
With over 19.6 million members and 2,599 locations worldwide, Planet Fitness is one of the largest and fastest-growing fitness franchises globally. The company's expansion into Spain marks a significant step in its ongoing efforts to bring its innovative fitness model to new markets around the world.
About Planet Fitness
Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the world by number of members and locations. The company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 90% of Planet Fitness stores are owned and operated by independent business men and women.