EuropeActive, FIBO Global Fitness and Questex/Sibec will partner for a historical gathering of the fitness and physical activity sector
EuropeActive, FIBO Global Fitness and Questex/Sibec are excited to announce that they are coming together in a 2021 partnership. Sibec Europe will be part of the educational and networking events leading up to FIBO, the leading international trade show for fitness, wellness and health from 4th to 7th November. The common goal is to remove pandemic-related hurdles for the fitness industry and, among other things, to make travel easier again in this transitional year. Notably, Sibec Europe, the leading hosted buyer event for suppliers and operators, will take place in Cologne during "FIBO Week”, along with the European Health & Fitness Forum (EHFF), the leading European educational and networking event for industry leaders, on 3rd November.
The 2021 EHFF, hosted both on-site and virtually, will be part of four days of events for leaders, experts and professionals of the fitness and physical activity sector leading up to the FIBO International Trade Show in the first weekend of November 2021.
As the world's largest fitness trade show, this year's FIBO will showcase new studio and training concepts as well as growth opportunities according to Corona. A strong focus is on individual solutions for studio operators, physiotherapists and hoteliers, for example in the field of digitalization, innovations on the part of equipment manufacturers or health-oriented applications.
"We are very pleased to now be working with Sibec in addition to our strong partnership with EuropeActive that we have grown together," said FIBO Global Fitness Event Director Silke Frank. "The cooperation holds enormous potential and many benefits for the entire fitness industry, which will be able to take advantage of an extensive range of educational opportunities during FIBO Week and boost their business at the same time. We are united by a common vision to lead the fitness industry into a strong future after the biggest crisis in its history."
Commenting on the new partnership of EuropeActive, FIBO and Questex/Sibec, EuropeActive CEO Andreas Paulsen said: “With this partnership we are making sectoral history at a very challenging time for our industry where we need vision, innovation and impact through collaboration like never before. Over the past year EuropeActive has proactively built horizontal strategic partnerships with actors across Europe and the world to represent, protect and promote our sector as effectively as possible. This partnership with FIBO and Questex/Sibec will enable us to ensure that leaders, experts and professionals from all parts of our ecosystem will come together in the first week of November to discuss and define our sectoral future in unison.”
Club Industry/Sibec Director Marty McCallen also commented on the agreement by saying: “Questex/Sibec EU see our Sibec event and FIBO complement each other and with the challenges our Industry continues to face we feel that at this critical time it is important to show the world that event competitors can come together for the greater good of the industries served”.
Registration is now open for EHFF 2021
Furthermore, EuropeActive is pleased to announce that registration for the 8th European Health & Fitness Forum (EHFF) is now open. The event will be held on Wednesday, 3rd November 2021 in Cologne, Germany, and will include sessions and presentations by leaders and experts from within and outside of our industry under the four pillars of EuropeActive’s Horizon 2025 Manifesto: Health, Digital, Community & Standards.
As a media partner of EuropeActive, you are granted free access (one delegate per organisation) to the EHFF. For further details on the 2021 programme and the registration process, please contact events@europeactive.eu
Furthermore, three other annual EuropeActive events will take place during the FIBO Week: The European Fitness Associations Forum (EFAF) on Thursday 4th November, The President’s Councils Summit, also on 4th November, and the International Standards Meeting (ISM) on Friday 5th November.
Detailed information for press and commercial use can be requested from Carlos Fernández, via communications@europeactive.eu. Photos, logos and other materials supporting this press release are also available via the aforementioned email address.
About FIBO
FIBO is the world's largest trade show for fitness, wellness and health: The key players of the industry meet at FIBO in Cologne. This is where innovations are launched, investments are made and international trends are set. In 2021, FIBO will take place from November 4 to 7 at the exhibition center in Cologne. The trade show will present new, health-oriented studio and training concepts, highlight growth opportunities for the industry after Corona, and accompany the industry with best practices and future scenarios for digitalization.
For more information, please visit www.fibo.com
About EuropeActive
EuropeActive, formerly the European Health and Fitness Association (EHFA), is the leading not-for-profit organisation representing the whole of the European fitness & physical activity sector in Brussels. Membership is open to all stakeholders - public or private - including operators, suppliers, national associations, training providers, higher education and accreditation institutions.
The EuropeActive Team is fully committed to consulting and working with the different mentioned stakeholders, including other NGOs promoting health-enhancing physical activity, sector media and research and scientific institutions. EuropeActive aims to co-operate with the European Union and other international organisations to achieve its objective to get more people, more active, more often.
According to the EuropeActive/Deloitte Market Report 2020 the European fitness sector serves over 64.8 million consumers, generates 28.2 billion Euro in revenues, employs 750,000 people, and consists of approximately 64,000 facilities. In 2019 the European market grew by 3.8 % and in the past 10 years the number of fitness users has increased by 72%, and 9.7% of all European citizens aged over 15 are users of fitness facilities.
For further information, please visit www.europeactive.eu
or contact;
Carlos Fernández, Senior EU Communications & PR Officer
communications@europeactive.eu
About Questex
Questex helps people live better and longer. Questex brings people together in the markets that help people live better: travel, hospitality and wellness; the industries that help people live longer: life science and healthcare; and the technologies that enable and fuel these new experiences. We live in the experience economy – connecting our ecosystem through live events, surrounded by data insights and digital communities. We deliver experience and real results. It happens here.