SHERIDAN, WYOMING – May 12, 2025 – Fitness lovers in Italy are about to experience a new era of health and wellness, as GOfit, the Spanish fitness giant, makes its highly anticipated debut in Turin. With an exclusive partnership with Technogym, the global leader in smart fitness solutions, GOfit is set to redefine how Italians train, track, and transform their health.
Spain’s Leading Fitness Brand Arrives in Turin
Known for transforming the way people engage with fitness in Spain, GOfit is bringing its science-based, inclusive approach to Italy—starting with its first club opening in Turin this late summer. Located in the newly renovated former Mercato dei Fiori, the club promises a dynamic environment blending cutting-edge technology, expert coaching, and a community-driven atmosphere.
The expansion doesn't stop there. GOfit will soon be setting up in Milan, Bologna, and other major Italian cities as part of a broader national rollout.
Smart Fitness Meets Personalization with Technogym
What truly sets GOfit apart is its exclusive collaboration with Technogym. Each club will feature the complete Technogym Ecosystem, seamlessly integrating:
- Technogym Checkup: An innovative tool that assesses each member’s physical and cognitive parameters to create personalized fitness programs.
- Biocircuit: An AI-powered circuit that automatically adjusts to users’ body types and workloads, offering a tailored cardio and strength experience.
- Mywellness Enterprise: A comprehensive digital platform that connects users with their fitness plans, equipment, and progress—all in one place.
This digital-forward approach ensures every workout is not just effective, but also engaging and uniquely yours.
A Wellness Model Built on Science and Community
GOfit’s core philosophy goes beyond traditional fitness. It’s about enhancing quality of life through programs grounded in scientific research and supported by top-tier instructors. Their inclusive spaces are designed to welcome everyone—regardless of fitness level—with encouragement, motivation, and expert guidance.
“For us, Italy represents a strategic market, with a growing focus on health and wellness,” shared Mario Barbosa, CEO of GOfit. “Our objective is to offer a complete fitness experience, based on a scientific approach and innovative programmes. The partnership with Technogym allows us to guarantee the best possible quality, design and innovation in our clubs.”
Nerio Alessandri, Founder and President of Technogym, echoed the enthusiasm: “We're proud to continue our collaboration with GOfit in Italy after many successful years in Spain. GOfit’s arrival in our country will stimulate the entire sector, fostering growth and an increase in professionalism and quality in the fitness and wellness world.”
Coming Soon to a City Near You
The first GOfit club in Turin is slated to open in late summer 2025, serving as the kickoff to a full-scale Italian expansion. With Milan, Bologna, and more cities on the horizon, wellness seekers across Italy can soon enjoy a premium, personalized training experience rooted in innovation and care.
Whether you’re aiming to boost your energy, improve your health, or simply find joy in movement, GOfit’s arrival is the motivation you’ve been waiting for.
Learn more at www.gofit.com