SHERIDAN, WYOMING – May 12, 2025 – As the world counts down to the Paris 2024 Olympic and Paralympic Games, Technogym is inviting everyone—not just elite athletes—to become part of something bigger. With the launch of its inspiring new campaign, Let’s Move for Paris, Technogym is challenging people across the globe to move more, feel better, and help create a healthier world through shared movement.
Move with Champions, Move for a Better World
Technogym, the Official Supplier for the Paris 2024 Olympics and Paralympics, isn’t just providing top-tier fitness equipment to more than 15,000 Olympic and Paralympic athletes—it’s building a global movement. The “Let’s Move for Paris” campaign brings Technogym’s long-standing social mission, Let’s Move for a Better World, to life in a new and exciting way.
By downloading the Technogym App, people everywhere can join Olympic athletes in logging their physical activity, measured in “Moves”—Technogym’s unique unit of movement. Each Move contributes to a global digital counter, uniting everyday individuals and world-class champions in a collective mission for wellness.
Your Daily Activity Can Make a Global Impact
Whether you're taking a walk around the block, completing a home workout, or hitting the gym, every Move you make counts. This campaign isn’t about how fast or how strong you are—it’s about consistency, community, and contribution.
Here’s how you can get involved:
- Download the Technogym App and sign up for the “Let’s Move for Paris” initiative.
- Track your workouts and activities, adding your Moves to the global counter.
- Get inspired by training alongside a team of Olympic champions.
Featured athletes include fencing sensation Bebe Vio, U.S. tennis pro Tommy Paul, sprinter Twanisha “Tee” Terry, cyclist Ethan Hayter, surfer Leonardo Fioravanti, and judo stars Madeleine Malonga, Amandine Bouchard, and Shirine Boukli. You’ll also move with German track and field champion Felix Streng, among many others.
“Technogym was born 40 years ago from a dream, the dream of getting the world moving again,” said Nerio Alessandri, Founder and CEO of Technogym. “Innovation is in our DNA... but our mission to create a better world through exercise will never change. In Paris 2024, alongside our commitment to training champions, we are proud of the social contribution of the Let's Move for Paris campaign in promoting the culture of wellness.”
Legacy Beyond the Games
Technogym’s vision doesn’t stop at the Olympic Village. Beyond equipment and training centers, the company is leaving a lasting legacy in the heart of Paris. As part of the campaign, Technogym will donate a fully equipped Outdoor fitness area to a Parisian park—encouraging long-term access to exercise and healthy living for locals.
This isn’t just about fitness; it’s about cultural impact. The Olympics are more than a sporting event—they’re a celebration of movement, unity, and wellbeing. Technogym’s initiative turns that celebration into real-world action, empowering people everywhere to be part of the Olympic spirit.
Get Moving Today
You don’t need to be an athlete to make a difference. Whether you’re walking your dog, cycling to work, or hitting the treadmill, your movement matters. Join thousands of others worldwide who are making every Move count toward a brighter, healthier future.
Start today—download the Technogym App and become part of the Let’s Move for Paris movement. Learn more at www.technogym.com.