SHERIDAN, WYOMING – May 27, 2025 – Wellness takes center stage at Milan Design Week 2025 as Technogym unveils The Art of Wellness, an immersive exhibition and artistic book that blend innovation, culture, and design to reshape how we think about fitness.
This one-of-a-kind showcase invites visitors on a journey through the evolution of wellness equipment and Technogym’s transformative role in turning functional tools into lifestyle icons. It also introduces a new way of thinking about health — not just as fitness, but as Healthness, where prevention and personalization are key.
A Journey from Ancient Roots to Smart Innovation
The exhibition opens with a historical dive into the ancestry of modern fitness equipment:
- The vaulting horse, or cavallina, dating back to Roman times and evolving through military and gymnastic training.
- The exercise bike, whose first patent in 1796 by Francis Lowndes marked the beginning of a legacy that now includes smart, app-connected indoor bikes.
This storytelling approach creates a rich cultural context for the innovations visitors will encounter next.
From Garage Startup to Global Icon
A pivotal part of the exhibition is the origin story of Technogym, which began in 1983 in the garage of founder Nerio Alessandri. At just 22 years old, he crafted his first equipment, the Hack Squat, designed to help bodybuilders train safely.
This moment marks the beginning of Technogym’s 40-year journey of innovation — encompassing breakthroughs in biomechanics, digital integration, and artificial intelligence. Today, the company has introduced the revolutionary concept of Healthness, focused on proactive health management.
Precision Wellness with Technogym Checkup
One of the exhibition’s most interactive elements is the Technogym Checkup station. Guests can undergo a comprehensive wellness assessment — analyzing both physical and cognitive parameters — to receive a fully personalized training prescription based on their wellness goals.
Even more impressively, participants can learn their wellness age, a measure of their functional fitness based on mental and physical performance, offering new insight into their health beyond the number on a birth certificate.
A Coffee Table Book That Moves You
In tandem with the exhibition, Technogym and luxury publisher Assouline present the book Technogym – The Art of Wellness. This visually stunning volume is a tribute to the company’s passion for combining technology, design, and wellness.
The book tells the story of how Technogym transformed fitness equipment into works of art — emotionally engaging, culturally inspired, and sustainably crafted. It features striking photography capturing the essence of the brand and its influence on global wellness culture.
As the creators describe it, “The Art of Wellness is not just a book, but a piece of art that combines aesthetics and innovation with the culture of wellness in which design, sustainability and technology come together to motivate people to move more and more often and, consequently, promote individual and collective health.”
When and Where to Experience It
The Art of Wellness exhibition is open during Milan Design Week 2025, offering visitors an exclusive opportunity to experience the fusion of heritage and innovation. The accompanying book is available through Assouline’s official channels, providing a lasting piece of this visionary movement.
A Celebration of Movement, Culture, and Purpose
Technogym’s initiative is more than a showcase; it’s a celebration of a lifestyle where beauty meets science, and where every step forward is powered by passion and precision. Whether you’re a design enthusiast, a wellness seeker, or simply curious about the future of fitness, The Art of Wellness is an invitation to see — and feel — wellness in a whole new light.
Learn more at www.technogym.com