SHERIDAN, WYOMING – Dec. 17, 2024 – Wellhub, a leading corporate wellness platform, has announced the acquisition of Fitprime, a major player in the Italian corporate wellness market. This strategic move creates Italy's largest network of fitness and wellness partners, with over 4,300 providers.
Expanding Global Reach and Impact
Wellhub's acquisition of Fitprime is a significant step in its global expansion strategy. Fitprime brings a strong network of over 200 corporate clients and 400,000 subscribers, solidifying Wellhub's position as a leading provider of corporate wellness solutions.
“We're delighted to welcome Fitprime to the Wellhub team,” says Cesar Carvalho, co-founder and CEO of Wellhub. “This union represents a significant expansion of our presence in Europe and strengthens our commitment to providing the best wellbeing plans to companies around the world.”
Enhancing Corporate Wellness Offerings
This acquisition will enable Wellhub to enhance its corporate wellness programs by leveraging Fitprime's expertise and network in the Italian market. The combined resources and expertise of both companies will provide even more value to clients and their employees.
Matteo Musa, co-founder and CEO of Fitprime, adds: “Joining forces with Wellhub is a perfect opportunity for Fitprime to accelerate growth and expand its impact. Wellhub’s global resources and expertise will enable us to enhance our offerings and provide even more value to our clients. This will create new opportunities for us to further solidify our position as a leader in the Italian wellness market.”
Wellhub's 2024 Trends Report: Holistic Wellness on the Rise
Wellhub's 2024 Trends Report, based on data from over three million subscribers worldwide, reveals a growing trend towards holistic wellness activities. The report highlights the increasing importance of nutrition, healthy habits, and mental wellbeing for employees.
Key findings from the report include:
- Strength training remains the most popular workout globally, followed by Pilates, combat sports, dance, aquatics, yoga, and cycling.
- Yoga is the fastest-growing activity, with check-ins increasing by 7 percent.
- There's a significant rise in nutrition and healthy habits check-ins, indicating a growing focus on overall wellbeing.
- Tuesday at 6pm is the most popular time for working out globally, while Sunday sees the fewest check-ins.
- September is the most active month for wellness activities.
Looking Ahead to 2025
Wellhub predicts that companies will prioritize wellness programs to address employee burnout and stress. The report suggests that employees will become more proactive in managing their wellbeing, utilizing resources like midday wellness breaks.
About Wellhub
Wellhub is a leading corporate wellness platform that connects employees with a vast network of fitness and wellness providers. The platform offers a variety of solutions to help companies improve employee wellbeing, including access to gyms, studios, apps, and digital wellness resources.