SHERIDAN, WYOMING – Jan. 30, 2025 – The European Handball Federation (EHF) and KINEXON Sports are pleased to announce the extension of their long-term partnership for an additional four EHF EURO tournaments. The new agreement, effective from 2025 to 2028, covers the integration of KINEXON's real-time player and ball-tracking technology at the Men's EHF EUROs 2026 and 2028 and the Women's EHF EUROs 2026 and 2028.
Partnership Aims to Revolutionize Handball Experience
The partnership's primary goal is to enhance the experience for all stakeholders involved in EHF EURO tournaments. By leveraging KINEXON's cutting-edge tracking technology, the EHF aims to provide fans, coaches, media, and the scientific community with unprecedented insights into the game.
KINEXON Technology Powers Data-Driven Insights
Since 2020, KINEXON's tracking technology has been an integral part of all EHF EURO matches. It captures, measures, and analyzes the real-time movements and positions of players and the official iBall of SELECT. This data is then used to fuel numerous data-driven applications that benefit various stakeholders:
- Coaches: Gain valuable insights into player performance, tactics, and strategies.
- Fans: Enjoy an enhanced viewing experience with real-time data and statistics.
- Media: Create engaging content and stories based on data-driven insights.
- Scientific Community: Conduct research and analysis on player movement and performance.
Joint Development Roadmap for Innovation
The extended partnership also features a visionary development roadmap aimed at advancing handball through the strategic use of data. Over the upcoming four EHF EURO tournaments, EHF and KINEXON Sports have committed to exploring new use cases, creating further synergies with EHF partners, and developing handball-specific metrics and insights. These collaborative efforts will enrich the sport for all stakeholders.
Quotes from Key Figures
- Martin Hausleitner, European Handball Federation Secretary General:
- "We are thrilled to continue our partnership with KINEXON and are looking forward to lifting the cooperation to the next level. The technology provided is an exciting element for our fans in the arena and at home, as it allows them to follow the match enriched with information and data directly from the court. Furthermore, it is a valuable tool for our stakeholders, federations, coaches and experts as the players' performance metrics offer unprecedented insights into the game and allow us to revolutionize team performance analysis."
- Christian Günther, KINEXON Sports Vice President Leagues & Federations:
- "Over the past six tournaments, the EHF and KINEXON have evolved together continuously. We are particularly proud to not only continue this innovation story but also to make the value of our data accessible to even more stakeholders alongside the EHF."
About the European Handball Federation
The European Handball Federation (EHF) is the governing body for handball in Europe. With 50 member federations and two associated federations, the EHF is responsible for a wide range of tasks and activities from promotion, development, and education through to the organization of high-profile competitions and events, including the EHF EURO and EHF Champions League. The headquarters of the federation and its marketing subsidiary, EHF Marketing GmbH, are in Vienna, Austria.
About KINEXON Sports
KINEXON Sports is a global innovation leader in real-time sports tracking and analytics, dedicated to helping teams, leagues, and federations innovate the game. With cutting-edge technology, KINEXON delivers precise data and actionable insights, empowering coaches and organizations to translate performance metrics into impactful decisions. Trusted by over 500 professional teams and multiple major sports competitions worldwide, KINEXON sets the gold standard in real-time sports tracking.
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