SHERIDAN, WYOMING – November 30, 2024 - The European Handball Federation (EHF), in partnership with Infront Sports & Media, is celebrating a major milestone for women's handball with the upcoming Women's EHF EURO 2024. The tournament, taking place across Switzerland, Austria, and Hungary from November 28th to December 15th, has secured record sponsorship deals and achieved unprecedented global broadcast coverage.
Commercial Success Drives Handball Forward
Infront, the exclusive media and marketing partner of the EHF, has exceeded its marketing expectations for the Women's EHF EURO 2024 by nearly 50%. This achievement demonstrates the growing appeal of women's handball and the effectiveness of Infront's commercial strategy.
"Our commercial efforts are a driving force for handball and the long-term partnership with EHF helps create opportunities to explore diverse revenue streams," said Julien Ternisien, Senior Vice President Summer and Winter Sports at Infront. "The Women’s EHF EURO 2024 is a chance to showcase the sport as being truly inclusive with global appeal and offers more meaningful ways for the organisation and its partners to connect to fans.”
Expanding the Tournament and its Reach
The Women's EHF EURO 2024 marks the first time the women's tournament will feature 24 teams, following the successful expansion of the men's event in 2020. This expansion broadens the competition and increases the excitement for fans worldwide.
The tournament will enjoy extensive global exposure through broadcast agreements covering over 110 territories, a significant increase from 80 in 2022. Fans in key handball nations like Norway, Spain, France, and Denmark will have access to comprehensive coverage.
Enhanced Viewing Experience on EHFTV
For the first time, an EHF EURO will be available under an enhanced, paid-subscription model on EHFTV, powered by Infront Lab's Stream Engine. This provides fans with a more immersive and interactive viewing experience.
A Milestone for Women's Handball
The Women's EHF EURO 2024 represents a significant step forward for women's handball, showcasing the sport's growing popularity and global reach.
"We’re entering this biggest-ever Women’s EHF EURO 2024 with an unprecedented level of support from both commercial partners and broadcasters," said Martin Hausleitner, Secretary General of EHF. "This reflects the unique position Infront has helped put handball in among European sports and the high standard of quality that fans have come to expect from our flagship event.”
Building on the Success of the Men's EHF EURO 2024
The Women's EHF EURO 2024 follows the successful Men's EHF EURO 2024 held in January, which achieved a cumulative global audience of 1.2 billion. The men's final drew a massive audience in France, with 5.27 million viewers tuning in to watch France claim its first title in 10 years.
Experience the Excitement of Women's Handball
The Women's EHF EURO 2024 promises to be a thrilling showcase of athleticism, skill, and international competition. With expanded teams, broader reach, and enhanced viewing options, this tournament is a must-see for handball fans worldwide.