SHERIDAN, WYOMING – Jan. 18, 2025 – BMW Motorrad, the motorcycle division of the BMW Group, has announced record-breaking sales figures for 2024, solidifying its position as a global leader in the premium motorcycle market. With over 210,408 motorcycles sold worldwide, the company has surpassed all previous sales records in its history.
Strong Product Portfolio and New Models Drive Success
BMW Motorrad attributes this remarkable achievement to a compelling product portfolio featuring innovative and segment-defining motorcycles, as well as the successful launch of several highly anticipated new models. These include:
- High-Performance Sportbikes: The BMW M 1000 XR and S 1000 XR.
- Adventure Bikes: The new GS models from the middle class: BMW F 800 GS, F 900 GS, and F 900 GS Adventure.
- Heritage Classics: The stylish BMW R 12 and R 12 NineT.
- Adventure Touring Icons: The BMW R 1300 GS and GS Adventure, powered by the legendary BMW Boxer Engine.
Markus Flasch, head of BMW Motorrad, expressed his gratitude to customers, stating, “I would like to extend my heartfelt thanks to our customers and community around the world for the tremendous trust they have placed in us once again in 2024. With the strongest sales result in company history, BMW Motorrad remarkably claims the 1st Place in the global Premium Motorcycle segment.” He further emphasized the company's commitment to innovation, attractive product offerings, and brand strength as key drivers of this success.
Europe Leads the Way in Sales
Europe remains the strongest sales region for BMW Motorrad, with 118,727 motorcycles sold. Germany leads the European market with a significant 8% increase in sales compared to the previous year. France, Italy, and Spain follow closely behind, demonstrating the brand's popularity across the continent.
Global Growth in Key Markets
Beyond Europe, BMW Motorrad experienced strong sales performance in key markets such as the USA, Brazil, China, and India, contributing significantly to the company's overall success.
Top Performers: The Iconic GS Series and Sporty Four-Cylinder Models
The BMW R 1300 GS and R 1250 GS Adventure, alongside the newly introduced BMW R 1300 GS Adventure, proved to be exceptionally popular choices among customers. Over 68,000 riders worldwide opted for these iconic GS models.
The sporty four-cylinder models, including the BMW S 1000 RR, also enjoyed a positive sales trend. The S 1000 RR maintained its market leadership in the super-sport segment, confirming the enduring appeal of BMW's high-performance motorcycles.
Success Across All Segments
BMW Motorrad's success extends across various segments, including the middle-class F-series with models like the F 800 GS, F 900 GS, and F 900 XR, as well as the sub-500cc segment featuring the G 310 GS, G 310 R, and G 310 RR. The Urban Mobility segment, with models like the C 400 GT, C 400 X, and the electric CE 04 and CE 02, also performed exceptionally well.
Looking Ahead to 2025
Stephan Reiff, head of sales and brand at BMW Motorrad, expressed optimism for the future, stating, “Our sales record in 2024 is a definitive receipt for the strong global radiance of BMW Motorrad and our attractive product portfolio. We at BMW Motorrad will spare no effort to expand our top position in the global motorcycle premium segment, with numerous new and innovative models and products for our customers in 2025.”
BMW Motorrad remains committed to delivering exciting new products and experiences for motorcycle enthusiasts worldwide. With a focus on innovation, performance, and rider engagement, the company is poised for continued success in the years to come.