SHERIDAN, WYOMING – July 3, 2024 – adidas and Manchester United have unveiled the club's groundbreaking home kit for the 2024/25 season, a design that pays homage to the team's storied history while embracing innovation and performance technology.
A Modern Tribute to Tradition
The new kit is a bold reimagining of Manchester United's classic red jersey, incorporating a captivating gradient effect that transitions from light to dark red, reminiscent of the shirts worn by the legendary Busby Babes in the 1950s. Those early jerseys, constructed from rayon to enhance visibility under floodlights, served as the inspiration for this modern interpretation.
The design is further enhanced by a striking, flame-like red insert that runs down the side panel of the jersey and shorts,creating a dynamic visual statement as players move across the pitch. The kit is completed with a traditional crew neck,contrasting white adidas three-stripes on the shoulders, and a red devil emblem on the black socks, a nod to the club's iconic heritage.
Performance-Driven Innovation
While the new kit undoubtedly makes a visual impact, it is also engineered to meet the demands of elite athletes. The on-field version features adidas' cutting-edge HEAT.RDY technology, utilizing advanced materials to optimize airflow and keep players cool and comfortable during intense matches. The fan version incorporates AEROREADY technology, ensuring supporters stay dry and comfortable while cheering on their team.
Sam Handy, adidas' Senior Vice President of Product and Design, emphasized the creative vision behind the new kit:"The color red is synonymous with Manchester United's identity. We drew inspiration from experimental shirts worn in the 1950s when floodlights were first introduced to stadiums. These were pioneering designs worn by some of the club's most legendary players. Our aim was to capture that innovative spirit while creating a modern kit that commands attention and resonates with fans."
Availability
The Manchester United 2024/25 home kit is available now at official Manchester United club stores, selected adidas retail locations, and online at https://www.adidas.com/manchester_united. The on-field version retails for €150, while the fan version is priced at €100.
About adidas
adidas is a global leader in the sporting goods industry, designing and manufacturing footwear, apparel, and accessories for athletes and sports enthusiasts worldwide. Committed to performance, style, and sustainability, adidas empowers individuals to achieve their best through sport.
About Manchester United
Manchester United is one of the most iconic and successful football clubs in the world, boasting a rich history of triumphs and a global following. The club is dedicated to excellence on and off the pitch, inspiring millions with its passion, dedication, and unwavering spirit.