SHERIDAN, WYOMING – July 3, 2024 – adidas, the global powerhouse in sports and lifestyle footwear, today unveiled the VeloStan Smith, a revolutionary sneaker that seamlessly blends the iconic Stan Smith design with innovative cycling technology. This launch marks a bold new chapter in urban mobility, catering to the growing community of cyclists who demand both performance and style in their everyday footwear.
Redefining the Cycling Experience
The VeloStan Smith is not just a shoe; it's a statement of intent. It reimagines what cycling footwear can be, merging heritage with innovation to create a truly unique product. The shoe retains the timeless Stan Smith silhouette, instantly recognizable by its clean lines and minimalist aesthetic. However, beneath the surface lies a wealth of cycling-specific features that elevate the riding experience to new heights.
At the heart of the VeloStan Smith's innovation is a two-bolt SPD-cleat system, seamlessly integrated into the shoe's design. This enables cyclists to effortlessly clip into and out of their pedals, providing a secure connection to the bike and maximizing power transfer. The cleat system is discreetly recessed into the midsole, ensuring a comfortable and natural walking experience off the bike.
To further enhance performance, adidas has incorporated a reinforced nylon sole plate into the VeloStan Smith. This plate extends over the front two-thirds of the sole, providing stiffness and support during pedaling, while allowing for flexibility in the heel area for comfortable walking. This unique design ensures optimal efficiency on the bike without compromising on everyday comfort.
A Collaboration of Legends
The VeloStan Smith is more than just a product; it's a testament to collaboration and the fusion of two distinct worlds.adidas partnered with the legendary tennis player Stan Smith himself, whose name graces the iconic sneaker, to create a shoe that celebrates both heritage and progress.
"I've always been passionate about cycling," said Stan Smith. "It's a great way to stay active, explore new places, and connect with nature. The VeloStan Smith is a shoe that embodies that spirit of adventure and freedom."
More Than Just a Shoe
The VeloStan Smith is not just a shoe for cyclists; it's a lifestyle statement for anyone who values style, sustainability,and active living. The shoe's classic design and versatile functionality make it the perfect companion for urban exploration, commuting, and leisure rides. It's a shoe that empowers cyclists to express their individuality and embrace a more sustainable way of life.
Availability and Pricing
The VeloStan Smith is available now in the classic white and green colorway, retailing for €140. It can be purchased at select retail locations and online at adidas.com/cycling [invalid URL removed].
About adidas
adidas is a global leader in the sporting goods industry, with a rich history of innovation and a commitment to creating products that help athletes achieve their full potential. The company's mission is to be the best sports company in the world, and it strives to achieve this by creating products that are both functional and stylish.