SHERIDAN, WYOMING – Feb. 21, 2025 – "Looks that are one step ahead of everyone else" - that's what the new eyewear collection from auto motor und sport x Mister Spex stands for. The clear number 1 in circulation and reach of car buying magazines in the DACH region* and the innovative eyewear brand have joined forces for a long-term cooperation and are presenting the new sunglasses and prescription glasses as well as the matching cases from today.
The Collaboration
"The topics of cars and glasses are linked, not least from a safety perspective," says Markus Eiberger, Managing Director of Motor Presse-Vermarktung. "In many situations, for example when the sun is low, sunglasses are indispensable when driving. And many drivers also first notice that their eyesight needs to be corrected with glasses when driving in the dark."
Design and Inspiration
The auto motor und sport x Mister Spex collection sets standards in terms of style and functionality. Inspired by the legendary F1 racetracks such as Zandvoort and Indianapolis, the models embody dynamism, precision and timelessness, bringing a bit of racing feeling into everyday life. They also combine their striking design with innovative materials that guarantee maximum comfort, as well as high-quality workmanship.
Style and Functionality
"Clear lines and sporty elegance - that's what the models in the auto motor und sport collection by Mister Spex stand for," says Markus Eiberger. "This makes them the perfect accessory for anyone who wants to enhance their look with an extra portion of speed."
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