SHERIDAN, WYOMING – July 3, 2024 – adidas and New Zealand Rugby (NZR) today unveiled their latest jersey designs, set to be worn by the All Blacks and Black Ferns during the 2024 international season. The release marks a quarter-century of collaboration, a partnership that has yielded numerous triumphs and iconic moments in rugby history.
A Design Steeped in Tradition and Innovation
The new jersey pays homage to this rich legacy, drawing inspiration from classic design elements synonymous with New Zealand Rugby. Its bold simplicity features a traditional block-black base, accented by unique silver details – a nod to the 25th anniversary – on an enlarged fern emblem, the adidas logo, and the iconic three stripes, which grace both shoulders for the first time. The jersey also features the return of the beloved all-white collar, a design element present in some of New Zealand Rugby's most celebrated kits, including the 2011 Rugby World Cup™ winning jersey.
Performance and Unity
Developed in close collaboration with players from both teams, the jersey prioritizes performance and comfort. The All Blacks version boasts a double-knit fold-over design, while the Black Ferns jersey incorporates a round neck. For the first time, both teams will wear a unified design, symbolizing the deep connection between two of rugby's most dominant forces.
"Wearing the black jersey is an honor and a privilege," said Ruahei Demant, Black Ferns captain. "We understand the significance of representing our people every time we step onto the pitch. We've enjoyed incredible success throughout our partnership with adidas, and each new kit feels both innovative and true to the jersey's DNA."
A Shared Legacy of Triumph
The adidas and NZR partnership has witnessed an impressive record of achievements. Since 1999, the Black Ferns have claimed five World Cup titles (2002, 2006, 2010, 2017, 2021), while the All Blacks have secured two (2011,2015). This latest jersey encapsulates this shared legacy of excellence.
Kerryn Foster, General Manager of adidas Specialist Sports, remarked, "Over our 25-year partnership, we’ve shared unprecedented success and memories... This jersey is the embodiment of those 25 years, bringing back iconic design elements from our shared history and combining them with our best modern performance technology."
Sustainable and Stylish
In line with adidas' commitment to sustainability, the on-pitch jersey is crafted from a high-performance yarn containing at least 89% recycled polyester, while the replica jersey is made from 100% recycled polyester.
Fans can also celebrate the partnership with a special New Zealand Rugby x adidas Originals lifestyle collection,including a unique Gazelle trainer. The collection allows supporters to express their passion for rugby in style, both on and off the field.
Availability
The Black Ferns debuted the new jersey at the Pacific Four Series 2024. Fan versions of the jerseys are available for purchase starting July 1st, with prices starting at €80. The New Zealand Rugby x adidas Originals lifestyle collection is already available at select retail stores and online at www.adidas.com/rugby.
For more information, visit adidas.com or follow @adidasRugby on Instagram.
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