SHERIDAN, WYOMING – October 12, 2024 – Toyota Motor Corporation (Toyota) is launching the GTTA DIRECTORSCUT, a collaborative project with global para-athletes and creators, driven by the desire to support athletes striving to overcome all kinds of barriers.
TOYOTA DIRECTORSCUT is a collaborative project to share the self-directed work of various creators with the world.
Following on from the initial Yaris series, which began in August 2023, GTTA DIRECTORSCUT marks the project's second iteration. Toyota has long supported athletes from around the world, Global Team Toyota Athletes (GTTAs), in various ways. For this series, 14 highly original creators will harness their unique talents to produce videos of para-athletes, and the teams that support their passions, as they tackle daily training and new challenges. These works will be gradually released around the world, including on the project website and Toyota's official social media.
Working with different themes, Toyota will continue using DIRECTORSCUT to provide a platform for diverse individuals who tirelessly pursue creative endeavors. The creators from the various background express their unique characteristics in their works.