SHERIDAN, WYOMING – July 19, 2024 – UBX, the innovative boxing and strength training franchise, has announced a significant expansion into the United Arab Emirates (UAE), solidifying its position as a global leader in the fitness industry. This strategic move marks the brand's continued commitment to bringing its unique fitness concept to a broader international audience.
Strategic Partnership Fuels Growth
UBX has forged a master franchise agreement with Mohsan Bari, a seasoned entrepreneur with a deep understanding of the UAE market. This partnership will facilitate the opening of 18 UBX locations across the UAE, with the first sites planned for Dubai and Abu Dhabi. This expansion leverages the region's burgeoning interest in combat sports and fitness, positioning UBX to become a major player in the Middle Eastern fitness landscape.
This development follows UBX's recent successful entries into the UK, Ireland, Japan, and the US, further expanding its global footprint. With over 100 locations worldwide, the brand's unique blend of boxing and strength training has resonated with fitness enthusiasts across diverse cultures and demographics.
A Fitness Model Designed for Success
UBX's distinctive 12-round circuit format, combining boxing techniques with functional strength training, offers a comprehensive and engaging workout experience. This innovative approach has proven to be highly effective in attracting and retaining members of all fitness levels, making boxing accessible and enjoyable for everyone.
"The Middle East, and the UAE in particular, has witnessed a surge in popularity for combat sports in recent years," stated Tim West, UBX co-founder and managing director. "This, combined with the region's strong emphasis on health and wellness, creates an ideal environment for UBX to thrive. We are excited to introduce our proven fitness model to this vibrant market."
Danny Green, UBX co-founder and four-time world champion boxer, emphasized the brand's commitment to fostering a sense of community and empowerment through boxing. "UBX is more than just a workout; it's about building mental resilience, discipline, and a sense of belonging. We are confident that our unique approach will resonate deeply with the UAE community."
Collaborating for Inclusivity and Innovation
UBX's dedication to making boxing accessible and inclusive was recently underscored by its collaboration with Adidas Boxing on the "Boxing is for Everyone" campaign. This partnership not only celebrates the sport's diverse appeal but also reinforces UBX's commitment to innovation and inclusivity within the fitness industry.
A Vision for Global Fitness
As UBX continues to expand its global presence, the brand remains steadfast in its mission to empower individuals through fitness and foster a strong, supportive community. The expansion into the UAE represents a significant step towards realizing this vision, further cementing UBX's position as a global leader in the boxing and strength training sector.
About UBX
UBX is a leading boxing and strength training franchise with over 100 locations worldwide. Founded by four-time world champion boxer Danny Green and fitness entrepreneur Tim West, UBX offers a unique 12-round circuit training format that combines boxing and functional strength training. The brand is committed to making boxing accessible to everyone, regardless of fitness level or experience.
For further information, please contact: https://ubxtraining.com